#733FA9#733FA9

#733FA9 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.4% C 0.165 H 303.4°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#733FA9
RGB	rgb(115, 63, 169)
HSL	hsl(269, 46%, 45%)
HSV	hsv(269, 63%, 66%)
CMYK	cmyk(32%, 62.7%, 0%, 33.7%)
CIE-LAB	lab(37.96, 43.54, -48.55)
CIE-LCH	lch(37.96, 65.22, 311.89°)
OKLab	oklab(48.39% 0.0906 -0.1376)
OKLCH	oklch(48.39% 0.165 303.4)
XYZ	xyz(16.0075, 10.0644, 38.6277)
Luminance	0.1006 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733FA9 #75A93F

analogous

#3F40A9 #733FA9 #A83FA9

triadic

#733FA9 #A9733F #3FA973

tetradic

#733FA9 #A93F40 #75A93F #3FA9A8

square

#733FA9 #A93F40 #75A93F #3FA9A8

split-complementary

#733FA9 #A9A83F #40A93F

monochromatic

#361E50 #552E7C #733FA9 #9261C4 #B18ED5

Accessibility & contrast

On white

6.97

#733FA9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#733FA9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733FA9

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733FA9	#FFFFFF	#000000	##FFFFFF
##733FA9	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058AC

Deuteranopia (green-blind)

#2159A7

Tritanopia (blue-blind)

#69556E

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733fa9;
/* rgb */ color: rgb(115, 63, 169);
/* oklch */ color: oklch(48.4% 0.165 303.4);

Tailwind

colors: {
  custom: {
    50: '#9f77c3',
    500: '#733fa9',
    950: '#000000',
  },
}

SCSS

$custom: #733fa9;
$custom-light: #9f77c3;
$custom-dark: #000000;

JSON

{
  "hex": "#733fa9",
  "rgb": {
    "r": 115,
    "g": 63,
    "b": 169
  },
  "hsl": {
    "h": 269.434,
    "s": 45.69,
    "l": 45.49
  },
  "oklch": {
    "l": 0.48391,
    "c": 0.16474,
    "h": 303.4
  },
  "luminance": 0.10064
}

Semantic roles & 50–950 ramp

primary

#733FA9

secondary

#A2C084

accent

#D55295

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #733FA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →