#733F94#733F94

#733F94 is a mid, vivid violet. Relative luminance 0.093; OKLCH L 47.0% C 0.140 H 310.3°. Best body text is #FFFFFF at 7.32:1 contrast (WCAG AA passes).

Color values

HEX#733F94
RGBrgb(115, 63, 148)
HSLhsl(277, 40%, 41%)
HSVhsv(277, 57%, 58%)
CMYKcmyk(22.3%, 57.4%, 0%, 42%)
CIE-LABlab(36.63, 38.42, -38.04)
CIE-LCHlch(36.63, 54.06, 315.28°)
OKLaboklab(46.99% 0.0907 -0.1068)
OKLCHoklch(46.99% 0.14 310.3)
XYZxyz(14.1920, 9.3382, 29.0661)
Luminance0.0934 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#733F94 #60943F
analogous
#493F94 #733F94 #943F8B
triadic
#733F94 #94733F #3F9473
tetradic
#733F94 #94493F #60943F #3F8B94
square
#733F94 #94493F #60943F #3F8B94
split-complementary
#733F94 #8B943F #3F9449
monochromatic
#301A3E #522D69 #733F94 #9358B8 #AF83CA

Accessibility & contrast

On white

7.32
#733F94 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.87
#733F94 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733F94
7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##733F94#FFFFFF#000000##FFFFFF
##733F941.007.322.877.32
#FFFFFF7.321.0021.001.00
#0000002.8721.001.0021.00
##FFFFFF7.321.0021.001.00

Color blindness preview

Protanopia (red-blind)
#245497
Deuteranopia (green-blind)
#375792
Tritanopia (blue-blind)
#6F4E63
Achromatopsia (no color)
#565656

Design tokens & code

CSS
--color: #733f94;
/* rgb */ color: rgb(115, 63, 148);
/* oklch */ color: oklch(47.0% 0.140 310.3);
Tailwind
colors: {
  custom: {
    50: '#9e76b4',
    500: '#733f94',
    950: '#000000',
  },
}
SCSS
$custom: #733f94;
$custom-light: #9e76b4;
$custom-dark: #000000;
JSON
{
  "hex": "#733f94",
  "rgb": {
    "r": 115,
    "g": 63,
    "b": 148
  },
  "hsl": {
    "h": 276.706,
    "s": 40.284,
    "l": 41.373
  },
  "oklch": {
    "l": 0.46994,
    "c": 0.1401,
    "h": 310.3
  },
  "luminance": 0.09338
}

Semantic roles & 50–950 ramp

primary
#733F94
secondary
#91B57A
accent
#D05886
background
#F9F7FB
surface
#F2EDF6
border
#CCC8D0
text
#0F0911
muted
#7E7B80

Preview Lab

Preview with #733F94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#733F94 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva