#733F94#733F94

#733F94 is a mid, vivid violet. Relative luminance 0.093; OKLCH L 47.0% C 0.140 H 310.3°. Best body text is #FFFFFF at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#733F94
RGB	rgb(115, 63, 148)
HSL	hsl(277, 40%, 41%)
HSV	hsv(277, 57%, 58%)
CMYK	cmyk(22.3%, 57.4%, 0%, 42%)
CIE-LAB	lab(36.63, 38.42, -38.04)
CIE-LCH	lch(36.63, 54.06, 315.28°)
OKLab	oklab(46.99% 0.0907 -0.1068)
OKLCH	oklch(46.99% 0.14 310.3)
XYZ	xyz(14.1920, 9.3382, 29.0661)
Luminance	0.0934 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733F94 #60943F

analogous

#493F94 #733F94 #943F8B

triadic

#733F94 #94733F #3F9473

tetradic

#733F94 #94493F #60943F #3F8B94

square

#733F94 #94493F #60943F #3F8B94

split-complementary

#733F94 #8B943F #3F9449

monochromatic

#301A3E #522D69 #733F94 #9358B8 #AF83CA

Accessibility & contrast

On white

7.32

#733F94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#733F94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733F94

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733F94	#FFFFFF	#000000	##FFFFFF
##733F94	1.00	7.32	2.87	7.32
#FFFFFF	7.32	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#245497

Deuteranopia (green-blind)

#375792

Tritanopia (blue-blind)

#6F4E63

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #733f94;
/* rgb */ color: rgb(115, 63, 148);
/* oklch */ color: oklch(47.0% 0.140 310.3);

Tailwind

colors: {
  custom: {
    50: '#9e76b4',
    500: '#733f94',
    950: '#000000',
  },
}

SCSS

$custom: #733f94;
$custom-light: #9e76b4;
$custom-dark: #000000;

JSON

{
  "hex": "#733f94",
  "rgb": {
    "r": 115,
    "g": 63,
    "b": 148
  },
  "hsl": {
    "h": 276.706,
    "s": 40.284,
    "l": 41.373
  },
  "oklch": {
    "l": 0.46994,
    "c": 0.1401,
    "h": 310.3
  },
  "luminance": 0.09338
}

Semantic roles & 50–950 ramp

primary

#733F94

secondary

#91B57A

accent

#D05886

background

#F9F7FB

surface

#F2EDF6

border

#CCC8D0

text

#0F0911

muted

#7E7B80

Preview Lab

Preview with #733F94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →