#733F7C#733F7C

#733F7C is a mid, moderate purple. Relative luminance 0.087; OKLCH L 45.6% C 0.113 H 321.5°. Best body text is #FFFFFF at 7.69:1 contrast (WCAG AA passes).

Color values

HEX	#733F7C
RGB	rgb(115, 63, 124)
HSL	hsl(291, 33%, 37%)
HSV	hsv(291, 49%, 49%)
CMYK	cmyk(7.3%, 49.2%, 0%, 51.4%)
CIE-LAB	lab(35.31, 33.00, -25.37)
CIE-LCH	lch(35.31, 41.62, 322.45°)
OKLab	oklab(45.6% 0.0881 -0.07)
OKLCH	oklch(45.6% 0.113 321.5)
XYZ	xyz(12.4854, 8.6556, 20.0779)
Luminance	0.0866 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733F7C #487C3F

analogous

#553F7C #733F7C #7C3F67

triadic

#733F7C #7C733F #3F7C73

tetradic

#733F7C #7C553F #487C3F #3F677C

square

#733F7C #7C553F #487C3F #3F677C

split-complementary

#733F7C #677C3F #3F7C55

monochromatic

#28162B #4D2A53 #733F7C #9954A5 #B27ABB

Accessibility & contrast

On white

7.69

#733F7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#733F7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733F7C

7.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733F7C	#FFFFFF	#000000	##FFFFFF
##733F7C	1.00	7.69	2.73	7.69
#FFFFFF	7.69	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#364F7E

Deuteranopia (green-blind)

#45557A

Tritanopia (blue-blind)

#744757

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #733f7c;
/* rgb */ color: rgb(115, 63, 124);
/* oklch */ color: oklch(45.6% 0.113 321.5);

Tailwind

colors: {
  custom: {
    50: '#9d76a2',
    500: '#733f7c',
    950: '#000000',
  },
}

SCSS

$custom: #733f7c;
$custom-light: #9d76a2;
$custom-dark: #000000;

JSON

{
  "hex": "#733f7c",
  "rgb": {
    "r": 115,
    "g": 63,
    "b": 124
  },
  "hsl": {
    "h": 291.148,
    "s": 32.62,
    "l": 36.667
  },
  "oklch": {
    "l": 0.45596,
    "c": 0.11253,
    "h": 321.5
  },
  "luminance": 0.08655
}

Semantic roles & 50–950 ramp

primary

#733F7C

secondary

#79A671

accent

#C95F6F

background

#F9F7FA

surface

#F2EDF3

border

#CCC8CD

text

#0E080F

muted

#7E7B7F

Preview Lab

Preview with #733F7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →