#733F7B#733F7B

#733F7B is a mid, moderate purple. Relative luminance 0.086; OKLCH L 45.5% C 0.111 H 322.1°. Best body text is #FFFFFF at 7.70:1 contrast (WCAG AA passes).

Color values

HEX	#733F7B
RGB	rgb(115, 63, 123)
HSL	hsl(292, 32%, 36%)
HSV	hsv(292, 49%, 48%)
CMYK	cmyk(6.5%, 48.8%, 0%, 51.8%)
CIE-LAB	lab(35.26, 32.78, -24.82)
CIE-LCH	lch(35.26, 41.12, 322.87°)
OKLab	oklab(45.54% 0.0879 -0.0684)
OKLCH	oklch(45.54% 0.111 322.1)
XYZ	xyz(12.4225, 8.6304, 19.7465)
Luminance	0.0863 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733F7B #477B3F

analogous

#553F7B #733F7B #7B3F65

triadic

#733F7B #7B733F #3F7B73

tetradic

#733F7B #7B553F #477B3F #3F657B

square

#733F7B #7B553F #477B3F #3F657B

split-complementary

#733F7B #657B3F #3F7B55

monochromatic

#27162A #4D2A53 #733F7B #9954A3 #B27ABB

Accessibility & contrast

On white

7.70

#733F7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#733F7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733F7B

7.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733F7B	#FFFFFF	#000000	##FFFFFF
##733F7B	1.00	7.70	2.73	7.70
#FFFFFF	7.70	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#374F7D

Deuteranopia (green-blind)

#465579

Tritanopia (blue-blind)

#744657

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #733f7b;
/* rgb */ color: rgb(115, 63, 123);
/* oklch */ color: oklch(45.5% 0.111 322.1);

Tailwind

colors: {
  custom: {
    50: '#9d76a1',
    500: '#733f7b',
    950: '#000000',
  },
}

SCSS

$custom: #733f7b;
$custom-light: #9d76a1;
$custom-dark: #000000;

JSON

{
  "hex": "#733f7b",
  "rgb": {
    "r": 115,
    "g": 63,
    "b": 123
  },
  "hsl": {
    "h": 292,
    "s": 32.258,
    "l": 36.471
  },
  "oklch": {
    "l": 0.45543,
    "c": 0.11142,
    "h": 322.1
  },
  "luminance": 0.0863
}

Semantic roles & 50–950 ramp

primary

#733F7B

secondary

#78A571

accent

#C85F6D

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E080F

muted

#7E7B7E

Preview Lab

Preview with #733F7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →