#733F7A#733F7A

#733F7A is a mid, moderate purple. Relative luminance 0.086; OKLCH L 45.5% C 0.110 H 322.7°. Best body text is #FFFFFF at 7.72:1 contrast (WCAG AA passes).

Color values

HEX	#733F7A
RGB	rgb(115, 63, 122)
HSL	hsl(293, 32%, 36%)
HSV	hsv(293, 48%, 48%)
CMYK	cmyk(5.7%, 48.4%, 0%, 52.2%)
CIE-LAB	lab(35.21, 32.57, -24.28)
CIE-LCH	lch(35.21, 40.62, 323.30°)
OKLab	oklab(45.49% 0.0878 -0.0669)
OKLCH	oklch(45.49% 0.11 322.7)
XYZ	xyz(12.3602, 8.6055, 19.4185)
Luminance	0.0861 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733F7A #467A3F

analogous

#563F7A #733F7A #7A3F64

triadic

#733F7A #7A733F #3F7A73

tetradic

#733F7A #7A563F #467A3F #3F647A

square

#733F7A #7A563F #467A3F #3F647A

split-complementary

#733F7A #647A3F #3F7A56

monochromatic

#271529 #4D2A52 #733F7A #9954A2 #B279BA

Accessibility & contrast

On white

7.72

#733F7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#733F7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733F7A

7.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733F7A	#FFFFFF	#000000	##FFFFFF
##733F7A	1.00	7.72	2.72	7.72
#FFFFFF	7.72	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#374F7C

Deuteranopia (green-blind)

#465578

Tritanopia (blue-blind)

#754657

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #733f7a;
/* rgb */ color: rgb(115, 63, 122);
/* oklch */ color: oklch(45.5% 0.110 322.7);

Tailwind

colors: {
  custom: {
    50: '#9d76a0',
    500: '#733f7a',
    950: '#000000',
  },
}

SCSS

$custom: #733f7a;
$custom-light: #9d76a0;
$custom-dark: #000000;

JSON

{
  "hex": "#733f7a",
  "rgb": {
    "r": 115,
    "g": 63,
    "b": 122
  },
  "hsl": {
    "h": 292.881,
    "s": 31.892,
    "l": 36.275
  },
  "oklch": {
    "l": 0.4549,
    "c": 0.11032,
    "h": 322.7
  },
  "luminance": 0.08605
}

Semantic roles & 50–950 ramp

primary

#733F7A

secondary

#77A470

accent

#C8606C

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E080F

muted

#7E7B7E

Preview Lab

Preview with #733F7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →