#733EB9#733EB9

#733EB9 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.4% C 0.185 H 299.3°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#733EB9
RGB	rgb(115, 62, 185)
HSL	hsl(266, 50%, 48%)
HSV	hsv(266, 66%, 73%)
CMYK	cmyk(37.8%, 66.5%, 0%, 27.5%)
CIE-LAB	lab(38.89, 48.13, -56.53)
CIE-LCH	lch(38.89, 74.24, 310.41°)
OKLab	oklab(49.42% 0.0904 -0.161)
OKLCH	oklch(49.42% 0.185 299.3)
XYZ	xyz(17.5476, 10.5927, 47.0096)
Luminance	0.1059 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EB9 #84B93E

analogous

#3E46B9 #733EB9 #B03EB9

triadic

#733EB9 #B9733E #3EB973

tetradic

#733EB9 #B93E46 #84B93E #3EB9B0

square

#733EB9 #B93E46 #84B93E #3EB9B0

split-complementary

#733EB9 #B9B03E #46B93E

monochromatic

#3A1F5D #572F8B #733EB9 #9368CC #B496DC

Accessibility & contrast

On white

6.73

#733EB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#733EB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733EB9

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EB9	#FFFFFF	#000000	##FFFFFF
##733EB9	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BBD

Deuteranopia (green-blind)

#005AB6

Tritanopia (blue-blind)

#635A76

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #733eb9;
/* rgb */ color: rgb(115, 62, 185);
/* oklch */ color: oklch(49.4% 0.185 299.3);

Tailwind

colors: {
  custom: {
    50: '#a177cf',
    500: '#733eb9',
    950: '#000000',
  },
}

SCSS

$custom: #733eb9;
$custom-light: #a177cf;
$custom-dark: #000000;

JSON

{
  "hex": "#733eb9",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 185
  },
  "hsl": {
    "h": 265.854,
    "s": 49.798,
    "l": 48.431
  },
  "oklch": {
    "l": 0.49417,
    "c": 0.18467,
    "h": 299.3
  },
  "luminance": 0.10593
}

Semantic roles & 50–950 ramp

primary

#733EB9

secondary

#AEC78C

accent

#D94E9D

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #733EB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →