#733EB7#733EB7

#733EB7 is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.3% C 0.182 H 299.8°. Best body text is #FFFFFF at 6.77:1 contrast (WCAG AA passes).

Color values

HEX	#733EB7
RGB	rgb(115, 62, 183)
HSL	hsl(266, 49%, 48%)
HSV	hsv(266, 66%, 72%)
CMYK	cmyk(37.2%, 66.1%, 0%, 28.2%)
CIE-LAB	lab(38.74, 47.62, -55.59)
CIE-LCH	lch(38.74, 73.19, 310.58°)
OKLab	oklab(49.27% 0.0906 -0.1583)
OKLCH	oklch(49.27% 0.182 299.8)
XYZ	xyz(17.3380, 10.5088, 45.9055)
Luminance	0.1051 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EB7 #82B73E

analogous

#3E45B7 #733EB7 #AF3EB7

triadic

#733EB7 #B7733E #3EB773

tetradic

#733EB7 #B73E45 #82B73E #3EB7AF

square

#733EB7 #B73E45 #82B73E #3EB7AF

split-complementary

#733EB7 #B7AF3E #45B73E

monochromatic

#3A1F5C #562F89 #733EB7 #9367CB #B394DB

Accessibility & contrast

On white

6.77

#733EB7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#733EB7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733EB7

6.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EB7	#FFFFFF	#000000	##FFFFFF
##733EB7	1.00	6.77	3.10	6.77
#FFFFFF	6.77	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BBB

Deuteranopia (green-blind)

#005AB4

Tritanopia (blue-blind)

#645A75

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #733eb7;
/* rgb */ color: rgb(115, 62, 183);
/* oklch */ color: oklch(49.3% 0.182 299.8);

Tailwind

colors: {
  custom: {
    50: '#a077cd',
    500: '#733eb7',
    950: '#000000',
  },
}

SCSS

$custom: #733eb7;
$custom-light: #a077cd;
$custom-dark: #000000;

JSON

{
  "hex": "#733eb7",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 183
  },
  "hsl": {
    "h": 266.281,
    "s": 49.388,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49267,
    "c": 0.18238,
    "h": 299.8
  },
  "luminance": 0.10509
}

Semantic roles & 50–950 ramp

primary

#733EB7

secondary

#ACC68A

accent

#D94F9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #733EB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →