#733EB4#733EB4

#733EB4 is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.0% C 0.179 H 300.5°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#733EB4
RGB	rgb(115, 62, 180)
HSL	hsl(267, 49%, 47%)
HSV	hsv(267, 66%, 71%)
CMYK	cmyk(36.1%, 65.6%, 0%, 29.4%)
CIE-LAB	lab(38.53, 46.85, -54.17)
CIE-LCH	lch(38.53, 71.62, 310.86°)
OKLab	oklab(49.04% 0.0909 -0.1541)
OKLCH	oklch(49.04% 0.179 300.5)
XYZ	xyz(17.0291, 10.3853, 44.2786)
Luminance	0.1038 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EB4 #7FB43E

analogous

#3E44B4 #733EB4 #AE3EB4

triadic

#733EB4 #B4733E #3EB473

tetradic

#733EB4 #B43E44 #7FB43E #3EB4AE

square

#733EB4 #B43E44 #7FB43E #3EB4AE

split-complementary

#733EB4 #B4AE3E #44B43E

monochromatic

#391F59 #562E86 #733EB4 #9265CA #B393DA

Accessibility & contrast

On white

6.82

#733EB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#733EB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733EB4

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EB4	#FFFFFF	#000000	##FFFFFF
##733EB4	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB8

Deuteranopia (green-blind)

#015AB1

Tritanopia (blue-blind)

#655973

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #733eb4;
/* rgb */ color: rgb(115, 62, 180);
/* oklch */ color: oklch(49.0% 0.179 300.5);

Tailwind

colors: {
  custom: {
    50: '#a077cb',
    500: '#733eb4',
    950: '#000000',
  },
}

SCSS

$custom: #733eb4;
$custom-light: #a077cb;
$custom-dark: #000000;

JSON

{
  "hex": "#733eb4",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 180
  },
  "hsl": {
    "h": 266.949,
    "s": 48.76,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49044,
    "c": 0.17892,
    "h": 300.5
  },
  "luminance": 0.10385
}

Semantic roles & 50–950 ramp

primary

#733EB4

secondary

#AAC589

accent

#D84F9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #733EB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →