#733EA8#733EA8

#733EA8 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.2% C 0.165 H 303.8°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX	#733EA8
RGB	rgb(115, 62, 168)
HSL	hsl(270, 46%, 45%)
HSV	hsv(270, 63%, 66%)
CMYK	cmyk(31.5%, 63.1%, 0%, 34.1%)
CIE-LAB	lab(37.69, 43.83, -48.38)
CIE-LCH	lch(37.69, 65.28, 312.17°)
OKLab	oklab(48.18% 0.0919 -0.1371)
OKLCH	oklch(48.18% 0.165 303.8)
XYZ	xyz(15.8591, 9.9173, 38.1169)
Luminance	0.0992 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EA8 #73A83E

analogous

#3E3EA8 #733EA8 #A83EA8

triadic

#733EA8 #A8733E #3EA873

tetradic

#733EA8 #A83E3E #73A83E #3EA8A8

square

#733EA8 #A83E3E #73A83E #3EA8A8

split-complementary

#733EA8 #A8A83E #3EA83E

monochromatic

#361D4F #542E7B #733EA8 #925FC4 #B08CD5

Accessibility & contrast

On white

7.04

#733EA8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#733EA8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733EA8

7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EA8	#FFFFFF	#000000	##FFFFFF
##733EA8	1.00	7.04	2.98	7.04
#FFFFFF	7.04	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AB

Deuteranopia (green-blind)

#2159A6

Tritanopia (blue-blind)

#69546D

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733ea8;
/* rgb */ color: rgb(115, 62, 168);
/* oklch */ color: oklch(48.2% 0.165 303.8);

Tailwind

colors: {
  custom: {
    50: '#9f76c2',
    500: '#733ea8',
    950: '#000000',
  },
}

SCSS

$custom: #733ea8;
$custom-light: #9f76c2;
$custom-dark: #000000;

JSON

{
  "hex": "#733ea8",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 168
  },
  "hsl": {
    "h": 270,
    "s": 46.087,
    "l": 45.098
  },
  "oklch": {
    "l": 0.48178,
    "c": 0.16502,
    "h": 303.8
  },
  "luminance": 0.09917
}

Semantic roles & 50–950 ramp

primary

#733EA8

secondary

#A1BF83

accent

#D65294

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #733EA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →