#733EA7#733EA7

#733EA7 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.1% C 0.164 H 304.1°. Best body text is #FFFFFF at 7.06:1 contrast (WCAG AA passes).

Color values

HEX	#733EA7
RGB	rgb(115, 62, 167)
HSL	hsl(270, 46%, 45%)
HSV	hsv(270, 63%, 65%)
CMYK	cmyk(31.1%, 62.9%, 0%, 34.5%)
CIE-LAB	lab(37.63, 43.58, -47.89)
CIE-LCH	lch(37.63, 64.75, 312.30°)
OKLab	oklab(48.11% 0.0919 -0.1356)
OKLCH	oklch(48.11% 0.164 304.1)
XYZ	xyz(15.7663, 9.8802, 37.6282)
Luminance	0.0988 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EA7 #72A73E

analogous

#3F3EA7 #733EA7 #A73EA7

triadic

#733EA7 #A7733E #3EA773

tetradic

#733EA7 #A73F3E #72A73E #3EA7A7

square

#733EA7 #A73F3E #72A73E #3EA7A7

split-complementary

#733EA7 #A7A73E #3EA73F

monochromatic

#361D4E #542D7A #733EA7 #925FC3 #B08BD4

Accessibility & contrast

On white

7.06

#733EA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#733EA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733EA7

7.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EA7	#FFFFFF	#000000	##FFFFFF
##733EA7	1.00	7.06	2.98	7.06
#FFFFFF	7.06	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AA

Deuteranopia (green-blind)

#2258A5

Tritanopia (blue-blind)

#69546D

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733ea7;
/* rgb */ color: rgb(115, 62, 167);
/* oklch */ color: oklch(48.1% 0.164 304.1);

Tailwind

colors: {
  custom: {
    50: '#9f76c2',
    500: '#733ea7',
    950: '#000000',
  },
}

SCSS

$custom: #733ea7;
$custom-light: #9f76c2;
$custom-dark: #000000;

JSON

{
  "hex": "#733ea7",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 167
  },
  "hsl": {
    "h": 270.286,
    "s": 45.852,
    "l": 44.902
  },
  "oklch": {
    "l": 0.48108,
    "c": 0.16386,
    "h": 304.1
  },
  "luminance": 0.0988
}

Semantic roles & 50–950 ramp

primary

#733EA7

secondary

#A0BF82

accent

#D65293

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #733EA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →