#733EA1#733EA1

#733EA1 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.7% C 0.157 H 306.0°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX	#733EA1
RGB	rgb(115, 62, 161)
HSL	hsl(272, 44%, 44%)
HSV	hsv(272, 61%, 63%)
CMYK	cmyk(28.6%, 61.5%, 0%, 36.9%)
CIE-LAB	lab(37.23, 42.10, -44.93)
CIE-LCH	lch(37.23, 61.57, 313.14°)
OKLab	oklab(47.7% 0.0921 -0.1269)
OKLCH	oklch(47.7% 0.157 306)
XYZ	xyz(15.2245, 9.6634, 34.7745)
Luminance	0.0966 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EA1 #6CA13E

analogous

#413EA1 #733EA1 #A13E9D

triadic

#733EA1 #A1733E #3EA173

tetradic

#733EA1 #A1413E #6CA13E #3E9DA1

square

#733EA1 #A1413E #6CA13E #3E9DA1

split-complementary

#733EA1 #9DA13E #3EA141

monochromatic

#341C49 #532D75 #733EA1 #925CC0 #AF88D1

Accessibility & contrast

On white

7.16

#733EA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#733EA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733EA1

7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EA1	#FFFFFF	#000000	##FFFFFF
##733EA1	1.00	7.16	2.93	7.16
#FFFFFF	7.16	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C56A4

Deuteranopia (green-blind)

#2A589F

Tritanopia (blue-blind)

#6B5269

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733ea1;
/* rgb */ color: rgb(115, 62, 161);
/* oklch */ color: oklch(47.7% 0.157 306.0);

Tailwind

colors: {
  custom: {
    50: '#9f76bd',
    500: '#733ea1',
    950: '#000000',
  },
}

SCSS

$custom: #733ea1;
$custom-light: #9f76bd;
$custom-dark: #000000;

JSON

{
  "hex": "#733ea1",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 161
  },
  "hsl": {
    "h": 272.121,
    "s": 44.395,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47695,
    "c": 0.15686,
    "h": 306
  },
  "luminance": 0.09663
}

Semantic roles & 50–950 ramp

primary

#733EA1

secondary

#9BBC7F

accent

#D4548F

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #733EA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →