#733DB4#733DB4

#733DB4 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.9% C 0.180 H 300.7°. Best body text is #FFFFFF at 6.87:1 contrast (WCAG AA passes).

Color values

HEX	#733DB4
RGB	rgb(115, 61, 180)
HSL	hsl(267, 49%, 47%)
HSV	hsv(267, 66%, 71%)
CMYK	cmyk(36.1%, 66.1%, 0%, 29.4%)
CIE-LAB	lab(38.34, 47.37, -54.47)
CIE-LCH	lch(38.34, 72.19, 311.01°)
OKLab	oklab(48.91% 0.0921 -0.155)
OKLCH	oklch(48.91% 0.18 300.7)
XYZ	xyz(16.9752, 10.2775, 44.2606)
Luminance	0.1028 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733DB4 #7EB43D

analogous

#3D42B4 #733DB4 #AF3DB4

triadic

#733DB4 #B4733D #3DB473

tetradic

#733DB4 #B43D42 #7EB43D #3DB4AF

square

#733DB4 #B43D42 #7EB43D #3DB4AF

split-complementary

#733DB4 #B4AF3D #42B43D

monochromatic

#391E59 #562E86 #733DB4 #9264CA #B292DA

Accessibility & contrast

On white

6.87

#733DB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#733DB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733DB4

6.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733DB4	#FFFFFF	#000000	##FFFFFF
##733DB4	1.00	6.87	3.06	6.87
#FFFFFF	6.87	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB8

Deuteranopia (green-blind)

#0059B1

Tritanopia (blue-blind)

#655873

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #733db4;
/* rgb */ color: rgb(115, 61, 180);
/* oklch */ color: oklch(48.9% 0.180 300.7);

Tailwind

colors: {
  custom: {
    50: '#a076cb',
    500: '#733db4',
    950: '#000000',
  },
}

SCSS

$custom: #733db4;
$custom-light: #a076cb;
$custom-dark: #000000;

JSON

{
  "hex": "#733db4",
  "rgb": {
    "r": 115,
    "g": 61,
    "b": 180
  },
  "hsl": {
    "h": 267.227,
    "s": 49.378,
    "l": 47.255
  },
  "oklch": {
    "l": 0.48907,
    "c": 0.18026,
    "h": 300.7
  },
  "luminance": 0.10278
}

Semantic roles & 50–950 ramp

primary

#733DB4

secondary

#A9C588

accent

#D94F9A

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #733DB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →