#733DAE#733DAE

#733DAE is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.5% C 0.173 H 302.3°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#733DAE
RGB	rgb(115, 61, 174)
HSL	hsl(269, 48%, 46%)
HSV	hsv(269, 65%, 68%)
CMYK	cmyk(33.9%, 64.9%, 0%, 31.8%)
CIE-LAB	lab(37.91, 45.85, -51.60)
CIE-LCH	lch(37.91, 69.03, 311.62°)
OKLab	oklab(48.47% 0.0927 -0.1466)
OKLCH	oklch(48.47% 0.173 302.3)
XYZ	xyz(16.3772, 10.0383, 41.1110)
Luminance	0.1004 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733DAE #78AE3D

analogous

#3D3FAE #733DAE #AB3DAE

triadic

#733DAE #AE733D #3DAE73

tetradic

#733DAE #AE3D3F #78AE3D #3DAEAB

square

#733DAE #AE3D3F #78AE3D #3DAEAB

split-complementary

#733DAE #AEAB3D #3FAE3D

monochromatic

#371D53 #552D81 #733DAE #9261C8 #B18ED7

Accessibility & contrast

On white

6.98

#733DAE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#733DAE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733DAE

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733DAE	#FFFFFF	#000000	##FFFFFF
##733DAE	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B1

Deuteranopia (green-blind)

#1359AC

Tritanopia (blue-blind)

#675670

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733dae;
/* rgb */ color: rgb(115, 61, 174);
/* oklch */ color: oklch(48.5% 0.173 302.3);

Tailwind

colors: {
  custom: {
    50: '#a076c7',
    500: '#733dae',
    950: '#000000',
  },
}

SCSS

$custom: #733dae;
$custom-light: #a076c7;
$custom-dark: #000000;

JSON

{
  "hex": "#733dae",
  "rgb": {
    "r": 115,
    "g": 61,
    "b": 174
  },
  "hsl": {
    "h": 268.673,
    "s": 48.085,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48467,
    "c": 0.17338,
    "h": 302.3
  },
  "luminance": 0.10038
}

Semantic roles & 50–950 ramp

primary

#733DAE

secondary

#A5C285

accent

#D85097

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #733DAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →