#733DAD#733DAD
#733DAD is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.4% C 0.172 H 302.6°. Best body text is #FFFFFF at 7.00:1 contrast (WCAG AA passes).
Color values
| HEX | #733DAD |
|---|---|
| RGB | rgb(115, 61, 173) |
| HSL | hsl(269, 48%, 46%) |
| HSV | hsv(269, 65%, 68%) |
| CMYK | cmyk(33.5%, 64.7%, 0%, 32.2%) |
| CIE-LAB | lab(37.84, 45.60, -51.12) |
| CIE-LCH | lch(37.84, 68.51, 311.73°) |
| OKLab | oklab(48.39% 0.0927 -0.1451) |
| OKLCH | oklch(48.39% 0.172 302.6) |
| XYZ | xyz(16.2800, 9.9994, 40.5995) |
| Luminance | 0.1000 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 4.28
Bluey Purple
#6241C7
ΔE00 5.55
Royal Purple
#7851A9
ΔE00 5.55
Purple (survey)
#7E1E9C
ΔE00 6.57
Blue With A Hint Of Purple
#533CC6
ΔE00 7.05
Ocean Blue
#4F42B5
ΔE00 7.18
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#733DAD #77AD3D
analogous
#3D3FAD #733DAD #AB3DAD
triadic
#733DAD #AD733D #3DAD73
tetradic
#733DAD #AD3D3F #77AD3D #3DADAB
square
#733DAD #AD3D3F #77AD3D #3DADAB
split-complementary
#733DAD #ADAB3D #3FAD3D
monochromatic
#371D53 #552D80 #733DAD #9260C7 #B18DD7
Accessibility & contrast
On white
7.00
#733DAD on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
3.00
#733DAD on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #733DAD
7.00:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##733DAD | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##733DAD | 1.00 | 7.00 | 3.00 | 7.00 |
| #FFFFFF | 7.00 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.00 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0058B0
Deuteranopia (green-blind)
#1659AB
Tritanopia (blue-blind)
#67556F
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #733dad; /* rgb */ color: rgb(115, 61, 173); /* oklch */ color: oklch(48.4% 0.172 302.6);
Tailwind
colors: {
custom: {
50: '#a076c6',
500: '#733dad',
950: '#000000',
},
}SCSS
$custom: #733dad; $custom-light: #a076c6; $custom-dark: #000000;
JSON
{
"hex": "#733dad",
"rgb": {
"r": 115,
"g": 61,
"b": 173
},
"hsl": {
"h": 268.929,
"s": 47.863,
"l": 45.882
},
"oklch": {
"l": 0.48394,
"c": 0.17223,
"h": 302.6
},
"luminance": 0.09999
}Semantic roles & 50–950 ramp
primary
#733DAD
secondary
#A4C284
accent
#D75096
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#0F0913
muted
#7F7B82