#733DA4#733DA4

#733DA4 is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.8% C 0.162 H 305.2°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX	#733DA4
RGB	rgb(115, 61, 164)
HSL	hsl(271, 46%, 44%)
HSV	hsv(271, 63%, 64%)
CMYK	cmyk(29.9%, 62.8%, 0%, 35.7%)
CIE-LAB	lab(37.23, 43.37, -46.73)
CIE-LCH	lch(37.23, 63.75, 312.86°)
OKLab	oklab(47.76% 0.0933 -0.1322)
OKLCH	oklch(47.76% 0.162 305.2)
XYZ	xyz(15.4383, 9.6628, 36.1665)
Luminance	0.0966 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733DA4 #6EA43D

analogous

#3F3DA4 #733DA4 #A43DA2

triadic

#733DA4 #A4733D #3DA473

tetradic

#733DA4 #A43F3D #6EA43D #3DA2A4

square

#733DA4 #A43F3D #6EA43D #3DA2A4

split-complementary

#733DA4 #A2A43D #3DA43F

monochromatic

#341C4B #542C77 #733DA4 #925CC2 #B088D3

Accessibility & contrast

On white

7.16

#733DA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#733DA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733DA4

7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733DA4	#FFFFFF	#000000	##FFFFFF
##733DA4	1.00	7.16	2.93	7.16
#FFFFFF	7.16	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056A7

Deuteranopia (green-blind)

#2558A2

Tritanopia (blue-blind)

#6A526B

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733da4;
/* rgb */ color: rgb(115, 61, 164);
/* oklch */ color: oklch(47.8% 0.162 305.2);

Tailwind

colors: {
  custom: {
    50: '#9f75c0',
    500: '#733da4',
    950: '#000000',
  },
}

SCSS

$custom: #733da4;
$custom-light: #9f75c0;
$custom-dark: #000000;

JSON

{
  "hex": "#733da4",
  "rgb": {
    "r": 115,
    "g": 61,
    "b": 164
  },
  "hsl": {
    "h": 271.456,
    "s": 45.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.47757,
    "c": 0.16184,
    "h": 305.2
  },
  "luminance": 0.09663
}

Semantic roles & 50–950 ramp

primary

#733DA4

secondary

#9DBD7F

accent

#D55291

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #733DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →