#733D8D#733D8D

#733D8D is a mid, vivid purple. Relative luminance 0.089; OKLCH L 46.3% C 0.135 H 313.5°. Best body text is #FFFFFF at 7.55:1 contrast (WCAG AA passes).

Color values

HEX	#733D8D
RGB	rgb(115, 61, 141)
HSL	hsl(281, 40%, 40%)
HSV	hsv(281, 57%, 55%)
CMYK	cmyk(18.4%, 56.7%, 0%, 44.7%)
CIE-LAB	lab(35.80, 37.89, -35.08)
CIE-LCH	lch(35.80, 51.63, 317.20°)
OKLab	oklab(46.26% 0.0931 -0.0981)
OKLCH	oklch(46.26% 0.135 313.5)
XYZ	xyz(13.5459, 8.9058, 26.1996)
Luminance	0.0891 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733D8D #578D3D

analogous

#4B3D8D #733D8D #8D3D7F

triadic

#733D8D #8D733D #3D8D73

tetradic

#733D8D #8D4B3D #578D3D #3D7F8D

square

#733D8D #8D4B3D #578D3D #3D7F8D

split-complementary

#733D8D #7F8D3D #3D8D4B

monochromatic

#2D1838 #502B62 #733D8D #9553B4 #AF7DC7

Accessibility & contrast

On white

7.55

#733D8D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.78

#733D8D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733D8D

7.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733D8D	#FFFFFF	#000000	##FFFFFF
##733D8D	1.00	7.55	2.78	7.55
#FFFFFF	7.55	1.00	21.00	1.00
#000000	2.78	21.00	1.00	21.00
##FFFFFF	7.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#275190

Deuteranopia (green-blind)

#3A568B

Tritanopia (blue-blind)

#714A5F

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #733d8d;
/* rgb */ color: rgb(115, 61, 141);
/* oklch */ color: oklch(46.3% 0.135 313.5);

Tailwind

colors: {
  custom: {
    50: '#9d75af',
    500: '#733d8d',
    950: '#000000',
  },
}

SCSS

$custom: #733d8d;
$custom-light: #9d75af;
$custom-dark: #000000;

JSON

{
  "hex": "#733d8d",
  "rgb": {
    "r": 115,
    "g": 61,
    "b": 141
  },
  "hsl": {
    "h": 280.5,
    "s": 39.604,
    "l": 39.608
  },
  "oklch": {
    "l": 0.46256,
    "c": 0.13526,
    "h": 313.5
  },
  "luminance": 0.08905
}

Semantic roles & 50–950 ramp

primary

#733D8D

secondary

#88B175

accent

#CF587F

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0F0810

muted

#7E7B7F

Preview Lab

Preview with #733D8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →