#733CC4#733CC4

#733CC4 is a mid, vivid violet. Relative luminance 0.109; OKLCH L 50.0% C 0.200 H 297.1°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).

Color values

HEX	#733CC4
RGB	rgb(115, 60, 196)
HSL	hsl(264, 54%, 50%)
HSV	hsv(264, 69%, 77%)
CMYK	cmyk(41.3%, 69.4%, 0%, 23.1%)
CIE-LAB	lab(39.35, 51.97, -62.23)
CIE-LCH	lch(39.35, 81.07, 309.87°)
OKLab	oklab(50.01% 0.0909 -0.1778)
OKLCH	oklch(50.01% 0.2 297.1)
XYZ	xyz(18.6473, 10.8617, 53.3279)
Luminance	0.1086 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733CC4 #8DC43C

analogous

#3C49C4 #733CC4 #B73CC4

triadic

#733CC4 #C4733C #3CC473

tetradic

#733CC4 #C43C49 #8DC43C #3CC4B7

square

#733CC4 #C43C49 #8DC43C #3CC4B7

split-complementary

#733CC4 #C4B73C #49C43C

monochromatic

#3C1F67 #572D96 #733CC4 #956BD2 #B69AE0

Accessibility & contrast

On white

6.62

#733CC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#733CC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733CC4

6.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733CC4	#FFFFFF	#000000	##FFFFFF
##733CC4	1.00	6.62	3.17	6.62
#FFFFFF	6.62	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC8

Deuteranopia (green-blind)

#005BC1

Tritanopia (blue-blind)

#5E5D7B

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #733cc4;
/* rgb */ color: rgb(115, 60, 196);
/* oklch */ color: oklch(50.0% 0.200 297.1);

Tailwind

colors: {
  custom: {
    50: '#a276d7',
    500: '#733cc4',
    950: '#000000',
  },
}

SCSS

$custom: #733cc4;
$custom-light: #a276d7;
$custom-dark: #000000;

JSON

{
  "hex": "#733cc4",
  "rgb": {
    "r": 115,
    "g": 60,
    "b": 196
  },
  "hsl": {
    "h": 264.265,
    "s": 53.543,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50007,
    "c": 0.19966,
    "h": 297.1
  },
  "luminance": 0.10862
}

Semantic roles & 50–950 ramp

primary

#733CC4

secondary

#B4CC90

accent

#DD4BA2

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #733CC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →