#733CB1#733CB1

#733CB1 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.5% C 0.178 H 301.7°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#733CB1
RGB	rgb(115, 60, 177)
HSL	hsl(268, 49%, 46%)
HSV	hsv(268, 66%, 69%)
CMYK	cmyk(35%, 66.1%, 0%, 30.6%)
CIE-LAB	lab(37.93, 47.13, -53.35)
CIE-LCH	lch(37.93, 71.18, 311.46°)
OKLab	oklab(48.55% 0.0935 -0.1517)
OKLCH	oklch(48.55% 0.178 301.7)
XYZ	xyz(16.6200, 10.0508, 42.6508)
Luminance	0.1005 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733CB1 #7AB13C

analogous

#3C40B1 #733CB1 #AE3CB1

triadic

#733CB1 #B1733C #3CB173

tetradic

#733CB1 #B13C40 #7AB13C #3CB1AE

square

#733CB1 #B13C40 #7AB13C #3CB1AE

split-complementary

#733CB1 #B1AE3C #40B13C

monochromatic

#381D56 #552D83 #733CB1 #9261C9 #B18FD9

Accessibility & contrast

On white

6.98

#733CB1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#733CB1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733CB1

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733CB1	#FFFFFF	#000000	##FFFFFF
##733CB1	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B5

Deuteranopia (green-blind)

#0559AE

Tritanopia (blue-blind)

#665671

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733cb1;
/* rgb */ color: rgb(115, 60, 177);
/* oklch */ color: oklch(48.5% 0.178 301.7);

Tailwind

colors: {
  custom: {
    50: '#a075c9',
    500: '#733cb1',
    950: '#000000',
  },
}

SCSS

$custom: #733cb1;
$custom-light: #a075c9;
$custom-dark: #000000;

JSON

{
  "hex": "#733cb1",
  "rgb": {
    "r": 115,
    "g": 60,
    "b": 177
  },
  "hsl": {
    "h": 268.205,
    "s": 49.367,
    "l": 46.471
  },
  "oklch": {
    "l": 0.4855,
    "c": 0.17818,
    "h": 301.7
  },
  "luminance": 0.10051
}

Semantic roles & 50–950 ramp

primary

#733CB1

secondary

#A6C485

accent

#D94F98

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #733CB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →