#733C8D#733C8D

#733C8D is a mid, vivid purple. Relative luminance 0.088; OKLCH L 46.1% C 0.137 H 313.6°. Best body text is #FFFFFF at 7.61:1 contrast (WCAG AA passes).

Color values

HEX	#733C8D
RGB	rgb(115, 60, 141)
HSL	hsl(281, 40%, 39%)
HSV	hsv(281, 57%, 55%)
CMYK	cmyk(18.4%, 57.4%, 0%, 44.7%)
CIE-LAB	lab(35.60, 38.43, -35.41)
CIE-LCH	lch(35.60, 52.26, 317.35°)
OKLab	oklab(46.11% 0.0945 -0.0991)
OKLCH	oklch(46.11% 0.137 313.6)
XYZ	xyz(13.4930, 8.8000, 26.1819)
Luminance	0.0880 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733C8D #568D3C

analogous

#4B3C8D #733C8D #8D3C7F

triadic

#733C8D #8D733C #3C8D73

tetradic

#733C8D #8D4B3C #568D3C #3C7F8D

square

#733C8D #8D4B3C #568D3C #3C7F8D

split-complementary

#733C8D #7F8D3C #3C8D4B

monochromatic

#2D1737 #502A62 #733C8D #9551B5 #AF7CC7

Accessibility & contrast

On white

7.61

#733C8D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#733C8D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733C8D

7.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733C8D	#FFFFFF	#000000	##FFFFFF
##733C8D	1.00	7.61	2.76	7.61
#FFFFFF	7.61	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#265190

Deuteranopia (green-blind)

#39558B

Tritanopia (blue-blind)

#714A5E

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #733c8d;
/* rgb */ color: rgb(115, 60, 141);
/* oklch */ color: oklch(46.1% 0.137 313.6);

Tailwind

colors: {
  custom: {
    50: '#9d74af',
    500: '#733c8d',
    950: '#000000',
  },
}

SCSS

$custom: #733c8d;
$custom-light: #9d74af;
$custom-dark: #000000;

JSON

{
  "hex": "#733c8d",
  "rgb": {
    "r": 115,
    "g": 60,
    "b": 141
  },
  "hsl": {
    "h": 280.741,
    "s": 40.299,
    "l": 39.412
  },
  "oklch": {
    "l": 0.46105,
    "c": 0.13691,
    "h": 313.6
  },
  "luminance": 0.088
}

Semantic roles & 50–950 ramp

primary

#733C8D

secondary

#87B174

accent

#D0587E

background

#F9F7FA

surface

#F2EDF4

border

#CCC8CE

text

#0F0810

muted

#7E7B7F

Preview Lab

Preview with #733C8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →