#733BB7#733BB7

#733BB7 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.186 H 300.3°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#733BB7
RGB	rgb(115, 59, 183)
HSL	hsl(267, 51%, 47%)
HSV	hsv(267, 68%, 72%)
CMYK	cmyk(37.2%, 67.8%, 0%, 28.2%)
CIE-LAB	lab(38.18, 49.15, -56.49)
CIE-LCH	lch(38.18, 74.88, 311.02°)
OKLab	oklab(48.87% 0.0939 -0.1609)
OKLCH	oklch(48.87% 0.186 300.3)
XYZ	xyz(17.1793, 10.1915, 45.8526)
Luminance	0.1019 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BB7 #7FB73B

analogous

#3B41B7 #733BB7 #B13BB7

triadic

#733BB7 #B7733B #3BB773

tetradic

#733BB7 #B73B41 #7FB73B #3BB7B1

square

#733BB7 #B73B41 #7FB73B #3BB7B1

split-complementary

#733BB7 #B7B13B #41B73B

monochromatic

#391D5A #562C89 #733BB7 #9263CD #B391DC

Accessibility & contrast

On white

6.91

#733BB7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#733BB7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733BB7

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BB7	#FFFFFF	#000000	##FFFFFF
##733BB7	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BB

Deuteranopia (green-blind)

#0059B4

Tritanopia (blue-blind)

#645874

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #733bb7;
/* rgb */ color: rgb(115, 59, 183);
/* oklch */ color: oklch(48.9% 0.186 300.3);

Tailwind

colors: {
  custom: {
    50: '#a175cd',
    500: '#733bb7',
    950: '#000000',
  },
}

SCSS

$custom: #733bb7;
$custom-light: #a175cd;
$custom-dark: #000000;

JSON

{
  "hex": "#733bb7",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 183
  },
  "hsl": {
    "h": 267.097,
    "s": 51.24,
    "l": 47.451
  },
  "oklch": {
    "l": 0.48867,
    "c": 0.1863,
    "h": 300.3
  },
  "luminance": 0.10192
}

Semantic roles & 50–950 ramp

primary

#733BB7

secondary

#AAC687

accent

#DB4D9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #733BB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →