#733BB4#733BB4

#733BB4 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.6% C 0.183 H 301.0°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#733BB4
RGB	rgb(115, 59, 180)
HSL	hsl(268, 51%, 47%)
HSV	hsv(268, 67%, 71%)
CMYK	cmyk(36.1%, 67.2%, 0%, 29.4%)
CIE-LAB	lab(37.96, 48.39, -55.07)
CIE-LCH	lch(37.96, 73.31, 311.30°)
OKLab	oklab(48.64% 0.0943 -0.1567)
OKLCH	oklch(48.64% 0.183 301)
XYZ	xyz(16.8704, 10.0680, 44.2257)
Luminance	0.1007 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BB4 #7CB43B

analogous

#3B3FB4 #733BB4 #B03BB4

triadic

#733BB4 #B4733B #3BB473

tetradic

#733BB4 #B43B3F #7CB43B #3BB4B0

square

#733BB4 #B43B3F #7CB43B #3BB4B0

split-complementary

#733BB4 #B4B03B #3FB43B

monochromatic

#381D58 #562C86 #733BB4 #9261CB #B28FDA

Accessibility & contrast

On white

6.97

#733BB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#733BB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733BB4

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BB4	#FFFFFF	#000000	##FFFFFF
##733BB4	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B8

Deuteranopia (green-blind)

#0059B1

Tritanopia (blue-blind)

#655772

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733bb4;
/* rgb */ color: rgb(115, 59, 180);
/* oklch */ color: oklch(48.6% 0.183 301.0);

Tailwind

colors: {
  custom: {
    50: '#a075cb',
    500: '#733bb4',
    950: '#000000',
  },
}

SCSS

$custom: #733bb4;
$custom-light: #a075cb;
$custom-dark: #000000;

JSON

{
  "hex": "#733bb4",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 180
  },
  "hsl": {
    "h": 267.769,
    "s": 50.628,
    "l": 46.863
  },
  "oklch": {
    "l": 0.4864,
    "c": 0.18292,
    "h": 301
  },
  "luminance": 0.10068
}

Semantic roles & 50–950 ramp

primary

#733BB4

secondary

#A8C586

accent

#DA4E99

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733BB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →