#733BB0#733BB0

#733BB0 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.3% C 0.178 H 302.1°. Best body text is #FFFFFF at 7.04:1 contrast (WCAG AA passes).

Color values

HEX	#733BB0
RGB	rgb(115, 59, 176)
HSL	hsl(269, 50%, 46%)
HSV	hsv(269, 66%, 69%)
CMYK	cmyk(34.7%, 66.5%, 0%, 31%)
CIE-LAB	lab(37.68, 47.39, -53.17)
CIE-LCH	lch(37.68, 71.22, 311.71°)
OKLab	oklab(48.34% 0.0947 -0.1511)
OKLCH	oklch(48.34% 0.178 302.1)
XYZ	xyz(16.4688, 9.9073, 42.1105)
Luminance	0.0991 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BB0 #78B03B

analogous

#3B3DB0 #733BB0 #AD3BB0

triadic

#733BB0 #B0733B #3BB073

tetradic

#733BB0 #B03B3D #78B03B #3BB0AD

square

#733BB0 #B03B3D #78B03B #3BB0AD

split-complementary

#733BB0 #B0AD3B #3DB03B

monochromatic

#371C54 #552C82 #733BB0 #925FC9 #B18DD9

Accessibility & contrast

On white

7.04

#733BB0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.98

#733BB0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BB0

7.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BB0	#FFFFFF	#000000	##FFFFFF
##733BB0	1.00	7.04	2.98	7.04
#FFFFFF	7.04	1.00	21.00	1.00
#000000	2.98	21.00	1.00	21.00
##FFFFFF	7.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B4

Deuteranopia (green-blind)

#0558AD

Tritanopia (blue-blind)

#675570

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733bb0;
/* rgb */ color: rgb(115, 59, 176);
/* oklch */ color: oklch(48.3% 0.178 302.1);

Tailwind

colors: {
  custom: {
    50: '#a075c8',
    500: '#733bb0',
    950: '#000000',
  },
}

SCSS

$custom: #733bb0;
$custom-light: #a075c8;
$custom-dark: #000000;

JSON

{
  "hex": "#733bb0",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 176
  },
  "hsl": {
    "h": 268.718,
    "s": 49.787,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48342,
    "c": 0.17839,
    "h": 302.1
  },
  "luminance": 0.09907
}

Semantic roles & 50–950 ramp

primary

#733BB0

secondary

#A5C383

accent

#D94E97

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733BB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →