#733BAF#733BAF

#733BAF is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.3% C 0.177 H 302.3°. Best body text is #FFFFFF at 7.06:1 contrast (WCAG AA passes).

Color values

HEX	#733BAF
RGB	rgb(115, 59, 175)
HSL	hsl(269, 50%, 46%)
HSV	hsv(269, 66%, 69%)
CMYK	cmyk(34.3%, 66.3%, 0%, 31.4%)
CIE-LAB	lab(37.60, 47.14, -52.69)
CIE-LCH	lch(37.60, 70.70, 311.81°)
OKLab	oklab(48.27% 0.0949 -0.1497)
OKLCH	oklch(48.27% 0.177 302.3)
XYZ	xyz(16.3702, 9.8679, 41.5914)
Luminance	0.0987 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BAF #77AF3B

analogous

#3B3DAF #733BAF #AD3BAF

triadic

#733BAF #AF733B #3BAF73

tetradic

#733BAF #AF3B3D #77AF3B #3BAFAD

square

#733BAF #AF3B3D #77AF3B #3BAFAD

split-complementary

#733BAF #AFAD3B #3DAF3B

monochromatic

#371C53 #552C81 #733BAF #925EC9 #B18CD8

Accessibility & contrast

On white

7.06

#733BAF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.97

#733BAF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BAF

7.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BAF	#FFFFFF	#000000	##FFFFFF
##733BAF	1.00	7.06	2.97	7.06
#FFFFFF	7.06	1.00	21.00	1.00
#000000	2.97	21.00	1.00	21.00
##FFFFFF	7.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B3

Deuteranopia (green-blind)

#0A58AC

Tritanopia (blue-blind)

#675570

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733baf;
/* rgb */ color: rgb(115, 59, 175);
/* oklch */ color: oklch(48.3% 0.177 302.3);

Tailwind

colors: {
  custom: {
    50: '#a075c8',
    500: '#733baf',
    950: '#000000',
  },
}

SCSS

$custom: #733baf;
$custom-light: #a075c8;
$custom-dark: #000000;

JSON

{
  "hex": "#733baf",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 175
  },
  "hsl": {
    "h": 268.966,
    "s": 49.573,
    "l": 45.882
  },
  "oklch": {
    "l": 0.48268,
    "c": 0.17726,
    "h": 302.3
  },
  "luminance": 0.09868
}

Semantic roles & 50–950 ramp

primary

#733BAF

secondary

#A4C383

accent

#D94F96

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733BAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →