#733BAC#733BAC

#733BAC is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.0% C 0.174 H 303.2°. Best body text is #FFFFFF at 7.12:1 contrast (WCAG AA passes).

Color values

HEX	#733BAC
RGB	rgb(115, 59, 172)
HSL	hsl(270, 49%, 45%)
HSV	hsv(270, 66%, 67%)
CMYK	cmyk(33.1%, 65.7%, 0%, 32.5%)
CIE-LAB	lab(37.39, 46.39, -51.25)
CIE-LCH	lch(37.39, 69.13, 312.15°)
OKLab	oklab(48.05% 0.0951 -0.1455)
OKLCH	oklch(48.05% 0.174 303.2)
XYZ	xyz(16.0789, 9.7513, 40.0568)
Luminance	0.0975 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BAC #74AC3B

analogous

#3B3BAC #733BAC #AC3BAC

triadic

#733BAC #AC733B #3BAC73

tetradic

#733BAC #AC3B3B #74AC3B #3BACAC

square

#733BAC #AC3B3B #74AC3B #3BACAC

split-complementary

#733BAC #ACAC3B #3BAC3B

monochromatic

#361C51 #552B7E #733BAC #925DC7 #B08AD7

Accessibility & contrast

On white

7.12

#733BAC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#733BAC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BAC

7.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BAC	#FFFFFF	#000000	##FFFFFF
##733BAC	1.00	7.12	2.95	7.12
#FFFFFF	7.12	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057AF

Deuteranopia (green-blind)

#1358AA

Tritanopia (blue-blind)

#68546E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733bac;
/* rgb */ color: rgb(115, 59, 172);
/* oklch */ color: oklch(48.0% 0.174 303.2);

Tailwind

colors: {
  custom: {
    50: '#a075c5',
    500: '#733bac',
    950: '#000000',
  },
}

SCSS

$custom: #733bac;
$custom-light: #a075c5;
$custom-dark: #000000;

JSON

{
  "hex": "#733bac",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 172
  },
  "hsl": {
    "h": 269.735,
    "s": 48.918,
    "l": 45.294
  },
  "oklch": {
    "l": 0.48048,
    "c": 0.17385,
    "h": 303.2
  },
  "luminance": 0.09751
}

Semantic roles & 50–950 ramp

primary

#733BAC

secondary

#A2C181

accent

#D84F95

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733BAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →