#733BA8#733BA8

#733BA8 is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.8% C 0.169 H 304.3°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).

Color values

HEX	#733BA8
RGB	rgb(115, 59, 168)
HSL	hsl(271, 48%, 45%)
HSV	hsv(271, 65%, 66%)
CMYK	cmyk(31.5%, 64.9%, 0%, 34.1%)
CIE-LAB	lab(37.11, 45.40, -49.31)
CIE-LCH	lch(37.11, 67.03, 312.63°)
OKLab	oklab(47.76% 0.0955 -0.1398)
OKLCH	oklch(47.76% 0.169 304.3)
XYZ	xyz(15.7005, 9.6000, 38.0640)
Luminance	0.0960 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.68

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BA8 #70A83B

analogous

#3D3BA8 #733BA8 #A83BA7

triadic

#733BA8 #A8733B #3BA873

tetradic

#733BA8 #A83D3B #70A83B #3BA7A8

square

#733BA8 #A83D3B #70A83B #3BA7A8

split-complementary

#733BA8 #A7A83B #3BA83D

monochromatic

#351B4D #542B7B #733BA8 #925BC5 #B088D5

Accessibility & contrast

On white

7.19

#733BA8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#733BA8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BA8

7.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BA8	#FFFFFF	#000000	##FFFFFF
##733BA8	1.00	7.19	2.92	7.19
#FFFFFF	7.19	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AB

Deuteranopia (green-blind)

#1C57A6

Tritanopia (blue-blind)

#69526C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #733ba8;
/* rgb */ color: rgb(115, 59, 168);
/* oklch */ color: oklch(47.8% 0.169 304.3);

Tailwind

colors: {
  custom: {
    50: '#9f74c2',
    500: '#733ba8',
    950: '#000000',
  },
}

SCSS

$custom: #733ba8;
$custom-light: #9f74c2;
$custom-dark: #000000;

JSON

{
  "hex": "#733ba8",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 168
  },
  "hsl": {
    "h": 270.826,
    "s": 48.018,
    "l": 44.51
  },
  "oklch": {
    "l": 0.4776,
    "c": 0.1693,
    "h": 304.3
  },
  "luminance": 0.096
}

Semantic roles & 50–950 ramp

primary

#733BA8

secondary

#9FC07F

accent

#D85092

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #733BA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →