#733BA4#733BA4

#733BA4 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.5% C 0.165 H 305.5°. Best body text is #FFFFFF at 7.26:1 contrast (WCAG AA passes).

Color values

HEX	#733BA4
RGB	rgb(115, 59, 164)
HSL	hsl(272, 47%, 44%)
HSV	hsv(272, 64%, 64%)
CMYK	cmyk(29.9%, 64%, 0%, 35.7%)
CIE-LAB	lab(36.84, 44.42, -47.36)
CIE-LCH	lch(36.84, 64.93, 313.17°)
OKLab	oklab(47.48% 0.0958 -0.1341)
OKLCH	oklch(47.48% 0.165 305.5)
XYZ	xyz(15.3336, 9.4532, 36.1316)
Luminance	0.0945 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BA4 #6CA43B

analogous

#3E3BA4 #733BA4 #A43BA0

triadic

#733BA4 #A4733B #3BA473

tetradic

#733BA4 #A43E3B #6CA43B #3BA0A4

square

#733BA4 #A43E3B #6CA43B #3BA0A4

split-complementary

#733BA4 #A0A43B #3BA43E

monochromatic

#341B4A #532B77 #733BA4 #9259C3 #AF86D3

Accessibility & contrast

On white

7.26

#733BA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#733BA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BA4

7.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BA4	#FFFFFF	#000000	##FFFFFF
##733BA4	1.00	7.26	2.89	7.26
#FFFFFF	7.26	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055A7

Deuteranopia (green-blind)

#2257A2

Tritanopia (blue-blind)

#6A516A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #733ba4;
/* rgb */ color: rgb(115, 59, 164);
/* oklch */ color: oklch(47.5% 0.165 305.5);

Tailwind

colors: {
  custom: {
    50: '#9f74c0',
    500: '#733ba4',
    950: '#000000',
  },
}

SCSS

$custom: #733ba4;
$custom-light: #9f74c0;
$custom-dark: #000000;

JSON

{
  "hex": "#733ba4",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 164
  },
  "hsl": {
    "h": 272,
    "s": 47.085,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47476,
    "c": 0.16474,
    "h": 305.5
  },
  "luminance": 0.09453
}

Semantic roles & 50–950 ramp

primary

#733BA4

secondary

#9BBE7D

accent

#D7518F

background

#FAF7FB

surface

#F4EDF7

border

#CEC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #733BA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →