#733B7A#733B7A

#733B7A is a dark, moderate purple. Relative luminance 0.082; OKLCH L 44.9% C 0.118 H 323.0°. Best body text is #FFFFFF at 7.97:1 contrast (WCAG AA passes).

Color values

HEX	#733B7A
RGB	rgb(115, 59, 122)
HSL	hsl(293, 35%, 35%)
HSV	hsv(293, 52%, 48%)
CMYK	cmyk(5.7%, 51.6%, 0%, 52.2%)
CIE-LAB	lab(34.35, 34.82, -25.63)
CIE-LCH	lch(34.35, 43.23, 323.65°)
OKLab	oklab(44.85% 0.0939 -0.0707)
OKLCH	oklch(44.85% 0.118 323)
XYZ	xyz(12.1467, 8.1785, 19.3474)
Luminance	0.0818 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733B7A #427A3B

analogous

#533B7A #733B7A #7A3B61

triadic

#733B7A #7A733B #3B7A73

tetradic

#733B7A #7A533B #427A3B #3B617A

square

#733B7A #7A533B #427A3B #3B617A

split-complementary

#733B7A #617A3B #3B7A53

monochromatic

#251327 #4C2751 #733B7A #9A4FA3 #B474BC

Accessibility & contrast

On white

7.97

#733B7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#733B7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733B7A

7.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733B7A	#FFFFFF	#000000	##FFFFFF
##733B7A	1.00	7.97	2.64	7.97
#FFFFFF	7.97	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#324D7C

Deuteranopia (green-blind)

#435378

Tritanopia (blue-blind)

#754355

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #733b7a;
/* rgb */ color: rgb(115, 59, 122);
/* oklch */ color: oklch(44.9% 0.118 323.0);

Tailwind

colors: {
  custom: {
    50: '#9d73a0',
    500: '#733b7a',
    950: '#000000',
  },
}

SCSS

$custom: #733b7a;
$custom-light: #9d73a0;
$custom-dark: #000000;

JSON

{
  "hex": "#733b7a",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 122
  },
  "hsl": {
    "h": 293.333,
    "s": 34.807,
    "l": 35.49
  },
  "oklch": {
    "l": 0.44851,
    "c": 0.11756,
    "h": 323
  },
  "luminance": 0.08178
}

Semantic roles & 50–950 ramp

primary

#733B7A

secondary

#72A56C

accent

#CB5D69

background

#F9F7F9

surface

#F2EDF2

border

#CCC8CC

text

#0E080F

muted

#7E7B7E

Preview Lab

Preview with #733B7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →