#733AC7#733AC7

#733AC7 is a mid, highly saturated violet. Relative luminance 0.108; OKLCH L 50.0% C 0.205 H 296.7°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#733AC7
RGB	rgb(115, 58, 199)
HSL	hsl(264, 56%, 50%)
HSV	hsv(264, 71%, 78%)
CMYK	cmyk(42.2%, 70.9%, 0%, 22%)
CIE-LAB	lab(39.23, 53.72, -64.16)
CIE-LCH	lch(39.23, 83.68, 309.94°)
OKLab	oklab(50% 0.0923 -0.1834)
OKLCH	oklch(50% 0.205 296.7)
XYZ	xyz(18.8894, 10.7941, 55.1100)
Luminance	0.1079 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AC7 #8EC73A

analogous

#3A48C7 #733AC7 #B93AC7

triadic

#733AC7 #C7733A #3AC773

tetradic

#733AC7 #C73A48 #8EC73A #3AC7B9

square

#733AC7 #C73A48 #8EC73A #3AC7B9

split-complementary

#733AC7 #C7B93A #48C73A

monochromatic

#3C1E69 #572B98 #733AC7 #956AD5 #B799E2

Accessibility & contrast

On white

6.65

#733AC7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#733AC7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733AC7

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AC7	#FFFFFF	#000000	##FFFFFF
##733AC7	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DCB

Deuteranopia (green-blind)

#005BC4

Tritanopia (blue-blind)

#5D5D7D

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #733ac7;
/* rgb */ color: rgb(115, 58, 199);
/* oklch */ color: oklch(50.0% 0.205 296.7);

Tailwind

colors: {
  custom: {
    50: '#a275d9',
    500: '#733ac7',
    950: '#000000',
  },
}

SCSS

$custom: #733ac7;
$custom-light: #a275d9;
$custom-dark: #000000;

JSON

{
  "hex": "#733ac7",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 199
  },
  "hsl": {
    "h": 264.255,
    "s": 55.731,
    "l": 50.392
  },
  "oklch": {
    "l": 0.49998,
    "c": 0.20537,
    "h": 296.7
  },
  "luminance": 0.10794
}

Semantic roles & 50–950 ramp

primary

#733AC7

secondary

#B4CE8F

accent

#DF49A2

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #733AC7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →