#733AB8#733AB8

#733AB8 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.8% C 0.189 H 300.2°. Best body text is #FFFFFF at 6.94:1 contrast (WCAG AA passes).

Color values

HEX	#733AB8
RGB	rgb(115, 58, 184)
HSL	hsl(267, 52%, 47%)
HSV	hsv(267, 68%, 72%)
CMYK	cmyk(37.5%, 68.5%, 0%, 27.8%)
CIE-LAB	lab(38.08, 49.90, -57.25)
CIE-LCH	lch(38.08, 75.95, 311.08°)
OKLab	oklab(48.81% 0.0948 -0.1631)
OKLCH	oklch(48.81% 0.189 300.2)
XYZ	xyz(17.2329, 10.1315, 46.3858)
Luminance	0.1013 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AB8 #7FB83A

analogous

#3A40B8 #733AB8 #B23AB8

triadic

#733AB8 #B8733A #3AB873

tetradic

#733AB8 #B83A40 #7FB83A #3AB8B2

square

#733AB8 #B83A40 #7FB83A #3AB8B2

split-complementary

#733AB8 #B8B23A #40B83A

monochromatic

#391D5B #562B89 #733AB8 #9262CD #B390DC

Accessibility & contrast

On white

6.94

#733AB8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#733AB8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733AB8

6.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AB8	#FFFFFF	#000000	##FFFFFF
##733AB8	1.00	6.94	3.03	6.94
#FFFFFF	6.94	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BC

Deuteranopia (green-blind)

#0059B5

Tritanopia (blue-blind)

#645874

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #733ab8;
/* rgb */ color: rgb(115, 58, 184);
/* oklch */ color: oklch(48.8% 0.189 300.2);

Tailwind

colors: {
  custom: {
    50: '#a174ce',
    500: '#733ab8',
    950: '#000000',
  },
}

SCSS

$custom: #733ab8;
$custom-light: #a174ce;
$custom-dark: #000000;

JSON

{
  "hex": "#733ab8",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 184
  },
  "hsl": {
    "h": 267.143,
    "s": 52.066,
    "l": 47.451
  },
  "oklch": {
    "l": 0.48814,
    "c": 0.18871,
    "h": 300.2
  },
  "luminance": 0.10132
}

Semantic roles & 50–950 ramp

primary

#733AB8

secondary

#AAC787

accent

#DC4C9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0814

muted

#7F7B82

Preview Lab

Preview with #733AB8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →