#733AAF#733AAF
#733AAF is a mid, vivid violet. Relative luminance 0.098; OKLCH L 48.1% C 0.179 H 302.5°. Best body text is #FFFFFF at 7.11:1 contrast (WCAG AA passes).
Color values
| HEX | #733AAF |
|---|---|
| RGB | rgb(115, 58, 175) |
| HSL | hsl(269, 50%, 46%) |
| HSV | hsv(269, 67%, 69%) |
| CMYK | cmyk(34.3%, 66.9%, 0%, 31.4%) |
| CIE-LAB | lab(37.42, 47.65, -52.99) |
| CIE-LCH | lch(37.42, 71.26, 311.96°) |
| OKLab | oklab(48.14% 0.096 -0.1506) |
| OKLCH | oklch(48.14% 0.179 302.5) |
| XYZ | xyz(16.3193, 9.7661, 41.5744) |
| Luminance | 0.0977 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 4.18
Bluey Purple
#6241C7
ΔE00 5.41
Purple (survey)
#7E1E9C
ΔE00 6.22
Royal Purple
#7851A9
ΔE00 6.27
Blue With A Hint Of Purple
#533CC6
ΔE00 6.80
Blurple
#5539CC
ΔE00 6.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#733AAF #76AF3A
analogous
#3A3BAF #733AAF #AD3AAF
triadic
#733AAF #AF733A #3AAF73
tetradic
#733AAF #AF3A3B #76AF3A #3AAFAD
square
#733AAF #AF3A3B #76AF3A #3AAFAD
split-complementary
#733AAF #AFAD3A #3BAF3A
monochromatic
#371C53 #552B81 #733AAF #925DC9 #B18BD9
Accessibility & contrast
On white
7.11
#733AAF on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.95
#733AAF on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #733AAF
7.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##733AAF | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##733AAF | 1.00 | 7.11 | 2.95 | 7.11 |
| #FFFFFF | 7.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.95 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0057B3
Deuteranopia (green-blind)
#0558AC
Tritanopia (blue-blind)
#67546F
Achromatopsia (no color)
#585858
Design tokens & code
CSS
--color: #733aaf; /* rgb */ color: rgb(115, 58, 175); /* oklch */ color: oklch(48.1% 0.179 302.5);
Tailwind
colors: {
custom: {
50: '#a074c8',
500: '#733aaf',
950: '#000000',
},
}SCSS
$custom: #733aaf; $custom-light: #a074c8; $custom-dark: #000000;
JSON
{
"hex": "#733aaf",
"rgb": {
"r": 115,
"g": 58,
"b": 175
},
"hsl": {
"h": 269.231,
"s": 50.215,
"l": 45.686
},
"oklch": {
"l": 0.48135,
"c": 0.1786,
"h": 302.5
},
"luminance": 0.09766
}Semantic roles & 50–950 ramp
primary
#733AAF
secondary
#A3C382
accent
#DA4E96
background
#FAF7FC
surface
#F4EDF8
border
#CEC8D1
text
#0F0813
muted
#7F7B82