#733AAE#733AAE

#733AAE is a mid, vivid violet. Relative luminance 0.097; OKLCH L 48.1% C 0.177 H 302.8°. Best body text is #FFFFFF at 7.13:1 contrast (WCAG AA passes).

Color values

HEX	#733AAE
RGB	rgb(115, 58, 174)
HSL	hsl(269, 50%, 45%)
HSV	hsv(269, 67%, 68%)
CMYK	cmyk(33.9%, 66.7%, 0%, 31.8%)
CIE-LAB	lab(37.35, 47.40, -52.51)
CIE-LCH	lch(37.35, 70.74, 312.07°)
OKLab	oklab(48.06% 0.0961 -0.1492)
OKLCH	oklch(48.06% 0.177 302.8)
XYZ	xyz(16.2215, 9.7269, 41.0591)
Luminance	0.0973 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AAE #75AE3A

analogous

#3A3BAE #733AAE #AD3AAE

triadic

#733AAE #AE733A #3AAE73

tetradic

#733AAE #AE3A3B #75AE3A #3AAEAD

square

#733AAE #AE3A3B #75AE3A #3AAEAD

split-complementary

#733AAE #AEAD3A #3BAE3A

monochromatic

#361B52 #552B80 #733AAE #925CC9 #B18AD8

Accessibility & contrast

On white

7.13

#733AAE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#733AAE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733AAE

7.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AAE	#FFFFFF	#000000	##FFFFFF
##733AAE	1.00	7.13	2.95	7.13
#FFFFFF	7.13	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B2

Deuteranopia (green-blind)

#0A58AC

Tritanopia (blue-blind)

#67546F

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733aae;
/* rgb */ color: rgb(115, 58, 174);
/* oklch */ color: oklch(48.1% 0.177 302.8);

Tailwind

colors: {
  custom: {
    50: '#a074c7',
    500: '#733aae',
    950: '#000000',
  },
}

SCSS

$custom: #733aae;
$custom-light: #a074c7;
$custom-dark: #000000;

JSON

{
  "hex": "#733aae",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 174
  },
  "hsl": {
    "h": 269.483,
    "s": 50,
    "l": 45.49
  },
  "oklch": {
    "l": 0.48061,
    "c": 0.17747,
    "h": 302.8
  },
  "luminance": 0.09727
}

Semantic roles & 50–950 ramp

primary

#733AAE

secondary

#A2C281

accent

#DA4E95

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733AAE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →