#733AAC#733AAC

#733AAC is a mid, vivid violet. Relative luminance 0.097; OKLCH L 47.9% C 0.175 H 303.3°. Best body text is #FFFFFF at 7.17:1 contrast (WCAG AA passes).

Color values

HEX	#733AAC
RGB	rgb(115, 58, 172)
HSL	hsl(270, 50%, 45%)
HSV	hsv(270, 66%, 67%)
CMYK	cmyk(33.1%, 66.3%, 0%, 32.5%)
CIE-LAB	lab(37.21, 46.90, -51.55)
CIE-LCH	lch(37.21, 69.70, 312.30°)
OKLab	oklab(47.91% 0.0963 -0.1464)
OKLCH	oklch(47.91% 0.175 303.3)
XYZ	xyz(16.0280, 9.6495, 40.0399)
Luminance	0.0965 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AAC #73AC3A

analogous

#3A3AAC #733AAC #AC3AAC

triadic

#733AAC #AC733A #3AAC73

tetradic

#733AAC #AC3A3A #73AC3A #3AACAC

square

#733AAC #AC3A3A #73AC3A #3AACAC

split-complementary

#733AAC #ACAC3A #3AAC3A

monochromatic

#361B50 #542B7E #733AAC #925BC8 #B089D7

Accessibility & contrast

On white

7.17

#733AAC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#733AAC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733AAC

7.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AAC	#FFFFFF	#000000	##FFFFFF
##733AAC	1.00	7.17	2.93	7.17
#FFFFFF	7.17	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AF

Deuteranopia (green-blind)

#1057AA

Tritanopia (blue-blind)

#68536E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #733aac;
/* rgb */ color: rgb(115, 58, 172);
/* oklch */ color: oklch(47.9% 0.175 303.3);

Tailwind

colors: {
  custom: {
    50: '#a074c5',
    500: '#733aac',
    950: '#000000',
  },
}

SCSS

$custom: #733aac;
$custom-light: #a074c5;
$custom-dark: #000000;

JSON

{
  "hex": "#733aac",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 172
  },
  "hsl": {
    "h": 270,
    "s": 49.565,
    "l": 45.098
  },
  "oklch": {
    "l": 0.47914,
    "c": 0.17522,
    "h": 303.3
  },
  "luminance": 0.0965
}

Semantic roles & 50–950 ramp

primary

#733AAC

secondary

#A1C280

accent

#D94F94

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733AAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →