#733AAA#733AAA

#733AAA is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.8% C 0.173 H 303.9°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#733AAA
RGB	rgb(115, 58, 170)
HSL	hsl(271, 49%, 45%)
HSV	hsv(271, 66%, 67%)
CMYK	cmyk(32.4%, 65.9%, 0%, 33.3%)
CIE-LAB	lab(37.07, 46.41, -50.59)
CIE-LCH	lch(37.07, 68.65, 312.53°)
OKLab	oklab(47.77% 0.0965 -0.1435)
OKLCH	oklch(47.77% 0.173 303.9)
XYZ	xyz(15.8373, 9.5733, 39.0359)
Luminance	0.0957 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AAA #71AA3A

analogous

#3B3AAA #733AAA #AA3AA9

triadic

#733AAA #AA733A #3AAA73

tetradic

#733AAA #AA3B3A #71AA3A #3AA9AA

square

#733AAA #AA3B3A #71AA3A #3AA9AA

split-complementary

#733AAA #A9AA3A #3AAA3B

monochromatic

#351B4F #542A7C #733AAA #925AC7 #B088D6

Accessibility & contrast

On white

7.21

#733AAA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#733AAA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733AAA

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AAA	#FFFFFF	#000000	##FFFFFF
##733AAA	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AD

Deuteranopia (green-blind)

#1557A8

Tritanopia (blue-blind)

#69526D

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #733aaa;
/* rgb */ color: rgb(115, 58, 170);
/* oklch */ color: oklch(47.8% 0.173 303.9);

Tailwind

colors: {
  custom: {
    50: '#9f74c4',
    500: '#733aaa',
    950: '#000000',
  },
}

SCSS

$custom: #733aaa;
$custom-light: #9f74c4;
$custom-dark: #000000;

JSON

{
  "hex": "#733aaa",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 170
  },
  "hsl": {
    "h": 270.536,
    "s": 49.123,
    "l": 44.706
  },
  "oklch": {
    "l": 0.47768,
    "c": 0.17297,
    "h": 303.9
  },
  "luminance": 0.09573
}

Semantic roles & 50–950 ramp

primary

#733AAA

secondary

#9FC17F

accent

#D94F93

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733AAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →