#733AA9#733AA9

#733AA9 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.7% C 0.172 H 304.2°. Best body text is #FFFFFF at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#733AA9
RGB	rgb(115, 58, 169)
HSL	hsl(271, 49%, 45%)
HSV	hsv(271, 66%, 66%)
CMYK	cmyk(32%, 65.7%, 0%, 33.7%)
CIE-LAB	lab(37.00, 46.16, -50.10)
CIE-LCH	lch(37.00, 68.13, 312.66°)
OKLab	oklab(47.7% 0.0966 -0.1421)
OKLCH	oklch(47.7% 0.172 304.2)
XYZ	xyz(15.7431, 9.5356, 38.5396)
Luminance	0.0954 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.55

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AA9 #70A93A

analogous

#3C3AA9 #733AA9 #A93AA8

triadic

#733AA9 #A9733A #3AA973

tetradic

#733AA9 #A93C3A #70A93A #3AA8A9

square

#733AA9 #A93C3A #70A93A #3AA8A9

split-complementary

#733AA9 #A8A93A #3AA93C

monochromatic

#351B4E #542A7B #733AA9 #925AC6 #B087D6

Accessibility & contrast

On white

7.22

#733AA9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#733AA9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733AA9

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AA9	#FFFFFF	#000000	##FFFFFF
##733AA9	1.00	7.22	2.91	7.22
#FFFFFF	7.22	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AC

Deuteranopia (green-blind)

#1857A7

Tritanopia (blue-blind)

#69526C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #733aa9;
/* rgb */ color: rgb(115, 58, 169);
/* oklch */ color: oklch(47.7% 0.172 304.2);

Tailwind

colors: {
  custom: {
    50: '#9f74c3',
    500: '#733aa9',
    950: '#000000',
  },
}

SCSS

$custom: #733aa9;
$custom-light: #9f74c3;
$custom-dark: #000000;

JSON

{
  "hex": "#733aa9",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 169
  },
  "hsl": {
    "h": 270.811,
    "s": 48.899,
    "l": 44.51
  },
  "oklch": {
    "l": 0.47696,
    "c": 0.17184,
    "h": 304.2
  },
  "luminance": 0.09536
}

Semantic roles & 50–950 ramp

primary

#733AA9

secondary

#9FC07F

accent

#D84F92

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733AA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →