#733AA5#733AA5

#733AA5 is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.4% C 0.167 H 305.4°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).

Color values

HEX	#733AA5
RGB	rgb(115, 58, 165)
HSL	hsl(272, 48%, 44%)
HSV	hsv(272, 65%, 65%)
CMYK	cmyk(30.3%, 64.8%, 0%, 35.3%)
CIE-LAB	lab(36.72, 45.18, -48.15)
CIE-LCH	lch(36.72, 66.03, 313.18°)
OKLab	oklab(47.41% 0.0969 -0.1364)
OKLCH	oklch(47.41% 0.167 305.4)
XYZ	xyz(15.3733, 9.3877, 36.5921)
Luminance	0.0939 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AA5 #6CA53A

analogous

#3E3AA5 #733AA5 #A53AA1

triadic

#733AA5 #A5733A #3AA573

tetradic

#733AA5 #A53E3A #6CA53A #3AA1A5

square

#733AA5 #A53E3A #6CA53A #3AA1A5

split-complementary

#733AA5 #A1A53A #3AA53E

monochromatic

#341A4A #532A78 #733AA5 #9258C4 #AF85D4

Accessibility & contrast

On white

7.30

#733AA5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#733AA5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733AA5

7.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AA5	#FFFFFF	#000000	##FFFFFF
##733AA5	1.00	7.30	2.88	7.30
#FFFFFF	7.30	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055A8

Deuteranopia (green-blind)

#1F57A3

Tritanopia (blue-blind)

#6A516A

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #733aa5;
/* rgb */ color: rgb(115, 58, 165);
/* oklch */ color: oklch(47.4% 0.167 305.4);

Tailwind

colors: {
  custom: {
    50: '#9f74c0',
    500: '#733aa5',
    950: '#000000',
  },
}

SCSS

$custom: #733aa5;
$custom-light: #9f74c0;
$custom-dark: #000000;

JSON

{
  "hex": "#733aa5",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 165
  },
  "hsl": {
    "h": 271.963,
    "s": 47.982,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47409,
    "c": 0.16731,
    "h": 305.4
  },
  "luminance": 0.09388
}

Semantic roles & 50–950 ramp

primary

#733AA5

secondary

#9BBE7D

accent

#D8508F

background

#FAF7FB

surface

#F4EDF7

border

#CEC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #733AA5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →