#733AA4#733AA4

#733AA4 is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.3% C 0.166 H 305.7°. Best body text is #FFFFFF at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#733AA4
RGB	rgb(115, 58, 164)
HSL	hsl(272, 48%, 44%)
HSV	hsv(272, 65%, 64%)
CMYK	cmyk(29.9%, 64.6%, 0%, 35.7%)
CIE-LAB	lab(36.65, 44.94, -47.66)
CIE-LCH	lch(36.65, 65.51, 313.31°)
OKLab	oklab(47.34% 0.097 -0.135)
OKLCH	oklch(47.34% 0.166 305.7)
XYZ	xyz(15.2827, 9.3514, 36.1146)
Luminance	0.0935 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AA4 #6BA43A

analogous

#3E3AA4 #733AA4 #A43AA0

triadic

#733AA4 #A4733A #3AA473

tetradic

#733AA4 #A43E3A #6BA43A #3AA0A4

square

#733AA4 #A43E3A #6BA43A #3AA0A4

split-complementary

#733AA4 #A0A43A #3AA43E

monochromatic

#341A4A #532A77 #733AA4 #9257C4 #AF85D4

Accessibility & contrast

On white

7.32

#733AA4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#733AA4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733AA4

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AA4	#FFFFFF	#000000	##FFFFFF
##733AA4	1.00	7.32	2.87	7.32
#FFFFFF	7.32	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054A7

Deuteranopia (green-blind)

#2056A2

Tritanopia (blue-blind)

#6B506A

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #733aa4;
/* rgb */ color: rgb(115, 58, 164);
/* oklch */ color: oklch(47.3% 0.166 305.7);

Tailwind

colors: {
  custom: {
    50: '#9f74c0',
    500: '#733aa4',
    950: '#000000',
  },
}

SCSS

$custom: #733aa4;
$custom-light: #9f74c0;
$custom-dark: #000000;

JSON

{
  "hex": "#733aa4",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 164
  },
  "hsl": {
    "h": 272.264,
    "s": 47.748,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47339,
    "c": 0.16618,
    "h": 305.7
  },
  "luminance": 0.09351
}

Semantic roles & 50–950 ramp

primary

#733AA4

secondary

#9ABE7C

accent

#D7508F

background

#FAF7FB

surface

#F4EDF7

border

#CEC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #733AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →