#733A40#733A40
#733A40 is a dark, moderate red. Relative luminance 0.070; OKLCH L 42.3% C 0.080 H 14.5°. Best body text is #FFFFFF at 8.72:1 contrast (WCAG AA passes).
Color values
| HEX | #733A40 |
|---|---|
| RGB | rgb(115, 58, 64) |
| HSL | hsl(354, 33%, 34%) |
| HSV | hsv(354, 50%, 45%) |
| CMYK | cmyk(0%, 49.6%, 44.3%, 54.9%) |
| CIE-LAB | lab(31.90, 25.64, 7.74) |
| CIE-LCH | lch(31.90, 26.78, 16.79°) |
| OKLab | oklab(42.28% 0.0776 0.02) |
| OKLCH | oklch(42.28% 0.08 14.5) |
| XYZ | xyz(9.5092, 7.0420, 5.7079) |
| Luminance | 0.0704 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine
#722F37
ΔE00 3.13
Purple Brown
#673A3F
ΔE00 3.19
Brownish Purple
#76424E
ΔE00 4.00
Purplish Brown
#6B4247
ΔE00 4.26
Dark Mauve
#874C62
ΔE00 9.24
Bordeaux
#7B002C
ΔE00 10.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#733A40 #3A736D
analogous
#733A5D #733A40 #73513A
triadic
#733A40 #40733A #3A4073
tetradic
#733A40 #5D733A #3A736D #513A73
square
#733A40 #5D733A #3A736D #513A73
split-complementary
#733A40 #3A7351 #3A5D73
monochromatic
#221113 #4A2529 #733A40 #9C4F57 #B77078
Accessibility & contrast
On white
8.72
#733A40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.41
#733A40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #733A40
8.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##733A40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##733A40 | 1.00 | 8.72 | 2.41 | 8.72 |
| #FFFFFF | 8.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.41 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#454440
Deuteranopia (green-blind)
#544F3F
Tritanopia (blue-blind)
#7C333C
Achromatopsia (no color)
#4B4B4B
Design tokens & code
CSS
--color: #733a40; /* rgb */ color: rgb(115, 58, 64); /* oklch */ color: oklch(42.3% 0.080 14.5);
Tailwind
colors: {
custom: {
50: '#9e7174',
500: '#733a40',
950: '#000000',
},
}SCSS
$custom: #733a40; $custom-light: #9e7174; $custom-dark: #000000;
JSON
{
"hex": "#733a40",
"rgb": {
"r": 115,
"g": 58,
"b": 64
},
"hsl": {
"h": 353.684,
"s": 32.948,
"l": 33.922
},
"oklch": {
"l": 0.42284,
"c": 0.08009,
"h": 14.5
},
"luminance": 0.07041
}Semantic roles & 50–950 ramp
primary
#733A40
secondary
#68A19B
accent
#C9BE5F
background
#FAF6F7
surface
#F3ECED
border
#CDC7C8
text
#0F0808
muted
#7F7B7B