#73379F#73379F

#73379F is a mid, vivid violet. Relative luminance 0.089; OKLCH L 46.6% C 0.165 H 307.7°. Best body text is #FFFFFF at 7.56:1 contrast (WCAG AA passes).

Color values

HEX	#73379F
RGB	rgb(115, 55, 159)
HSL	hsl(275, 49%, 42%)
HSV	hsv(275, 65%, 62%)
CMYK	cmyk(27.7%, 65.4%, 0%, 37.6%)
CIE-LAB	lab(35.75, 45.27, -46.10)
CIE-LCH	lch(35.75, 64.61, 314.48°)
OKLab	oklab(46.58% 0.1009 -0.1304)
OKLCH	oklch(46.58% 0.165 307.7)
XYZ	xyz(14.6931, 8.8806, 33.7343)
Luminance	0.0888 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73379F #639F37

analogous

#3F379F #73379F #9F3797

triadic

#73379F #9F7337 #379F73

tetradic

#73379F #9F3F37 #639F37 #37979F

square

#73379F #9F3F37 #639F37 #37979F

split-complementary

#73379F #979F37 #379F3F

monochromatic

#311844 #522772 #73379F #9251C3 #AF7ED2

Accessibility & contrast

On white

7.56

#73379F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.78

#73379F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73379F

7.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73379F	#FFFFFF	#000000	##FFFFFF
##73379F	1.00	7.56	2.78	7.56
#FFFFFF	7.56	1.00	21.00	1.00
#000000	2.78	21.00	1.00	21.00
##FFFFFF	7.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052A2

Deuteranopia (green-blind)

#23559D

Tritanopia (blue-blind)

#6C4D66

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #73379f;
/* rgb */ color: rgb(115, 55, 159);
/* oklch */ color: oklch(46.6% 0.165 307.7);

Tailwind

colors: {
  custom: {
    50: '#9f72bc',
    500: '#73379f',
    950: '#000000',
  },
}

SCSS

$custom: #73379f;
$custom-light: #9f72bc;
$custom-dark: #000000;

JSON

{
  "hex": "#73379f",
  "rgb": {
    "r": 115,
    "g": 55,
    "b": 159
  },
  "hsl": {
    "h": 274.615,
    "s": 48.598,
    "l": 41.961
  },
  "oklch": {
    "l": 0.46582,
    "c": 0.16485,
    "h": 307.7
  },
  "luminance": 0.0888
}

Semantic roles & 50–950 ramp

primary

#73379F

secondary

#94BC76

accent

#D85089

background

#FAF7FB

surface

#F4EDF6

border

#CEC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #73379F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →