#733799#733799

#733799 is a mid, vivid violet. Relative luminance 0.087; OKLCH L 46.2% C 0.158 H 309.8°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#733799
RGB	rgb(115, 55, 153)
HSL	hsl(277, 47%, 41%)
HSV	hsv(277, 64%, 60%)
CMYK	cmyk(24.8%, 64.1%, 0%, 40%)
CIE-LAB	lab(35.36, 43.86, -43.11)
CIE-LCH	lch(35.36, 61.50, 315.49°)
OKLab	oklab(46.17% 0.1012 -0.1216)
OKLCH	oklch(46.17% 0.158 309.8)
XYZ	xyz(14.1851, 8.6774, 31.0585)
Luminance	0.0868 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733799 #5D9937

analogous

#423799 #733799 #99378E

triadic

#733799 #997337 #379973

tetradic

#733799 #994237 #5D9937 #378E99

square

#733799 #994237 #5D9937 #378E99

split-complementary

#733799 #8E9937 #379942

monochromatic

#2F173F #51276C #733799 #934EBF #AF7BD0

Accessibility & contrast

On white

7.68

#733799 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#733799 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733799

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733799	#FFFFFF	#000000	##FFFFFF
##733799	1.00	7.68	2.74	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#03519C

Deuteranopia (green-blind)

#2A5497

Tritanopia (blue-blind)

#6E4A63

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #733799;
/* rgb */ color: rgb(115, 55, 153);
/* oklch */ color: oklch(46.2% 0.158 309.8);

Tailwind

colors: {
  custom: {
    50: '#9e72b8',
    500: '#733799',
    950: '#000000',
  },
}

SCSS

$custom: #733799;
$custom-light: #9e72b8;
$custom-dark: #000000;

JSON

{
  "hex": "#733799",
  "rgb": {
    "r": 115,
    "g": 55,
    "b": 153
  },
  "hsl": {
    "h": 276.735,
    "s": 47.115,
    "l": 40.784
  },
  "oklch": {
    "l": 0.46167,
    "c": 0.15821,
    "h": 309.8
  },
  "luminance": 0.08677
}

Semantic roles & 50–950 ramp

primary

#733799

secondary

#8EB973

accent

#D75185

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733799

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →