#733773#733773

#733773 is a dark, moderate purple. Relative luminance 0.076; OKLCH L 43.9% C 0.117 H 327.3°. Best body text is #FFFFFF at 8.32:1 contrast (WCAG AA passes).

Color values

HEX	#733773
RGB	rgb(115, 55, 115)
HSL	hsl(300, 35%, 33%)
HSV	hsv(300, 52%, 45%)
CMYK	cmyk(0%, 52.2%, 0%, 54.9%)
CIE-LAB	lab(33.17, 35.58, -23.09)
CIE-LCH	lch(33.17, 42.42, 327.02°)
OKLab	oklab(43.86% 0.0989 -0.0634)
OKLCH	oklch(43.86% 0.117 327.3)
XYZ	xyz(11.5307, 7.6157, 17.0789)
Luminance	0.0761 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733773 #377337

analogous

#553773 #733773 #733755

triadic

#733773 #737337 #377373

tetradic

#733773 #735537 #377337 #375573

square

#733773 #735537 #377337 #375573

split-complementary

#733773 #557337 #377355

monochromatic

#200F20 #4A234A #733773 #9C4B9C #B96CB9

Accessibility & contrast

On white

8.32

#733773 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#733773 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733773

8.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733773	#FFFFFF	#000000	##FFFFFF
##733773	1.00	8.32	2.52	8.32
#FFFFFF	8.32	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#314975

Deuteranopia (green-blind)

#435171

Tritanopia (blue-blind)

#763E50

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #733773;
/* rgb */ color: rgb(115, 55, 115);
/* oklch */ color: oklch(43.9% 0.117 327.3);

Tailwind

colors: {
  custom: {
    50: '#9d719b',
    500: '#733773',
    950: '#000000',
  },
}

SCSS

$custom: #733773;
$custom-light: #9d719b;
$custom-dark: #000000;

JSON

{
  "hex": "#733773",
  "rgb": {
    "r": 115,
    "g": 55,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 35.294,
    "l": 33.333
  },
  "oklch": {
    "l": 0.43862,
    "c": 0.11744,
    "h": 327.3
  },
  "luminance": 0.07615
}

Semantic roles & 50–950 ramp

primary

#733773

secondary

#64A264

accent

#CB5C5C

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0E080E

muted

#7E7B7E

Preview Lab

Preview with #733773

Body copy rendered with the generated semantic roles for this colour.

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