#733772#733772

#733772 is a dark, moderate purple. Relative luminance 0.076; OKLCH L 43.8% C 0.116 H 328.0°. Best body text is #FFFFFF at 8.34:1 contrast (WCAG AA passes).

Color values

HEX	#733772
RGB	rgb(115, 55, 114)
HSL	hsl(301, 35%, 33%)
HSV	hsv(301, 52%, 45%)
CMYK	cmyk(0%, 52.2%, 0.9%, 54.9%)
CIE-LAB	lab(33.12, 35.39, -22.53)
CIE-LCH	lch(33.12, 41.95, 327.51°)
OKLab	oklab(43.81% 0.0987 -0.0618)
OKLCH	oklch(43.81% 0.116 328)
XYZ	xyz(11.4735, 7.5928, 16.7775)
Luminance	0.0759 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733772 #377338

analogous

#563773 #733772 #733754

triadic

#733772 #727337 #377273

tetradic

#733772 #735637 #377338 #375473

square

#733772 #735637 #377338 #375473

split-complementary

#733772 #547337 #377356

monochromatic

#200F20 #4A2349 #733772 #9C4B9B #B96CB7

Accessibility & contrast

On white

8.34

#733772 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#733772 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733772

8.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733772	#FFFFFF	#000000	##FFFFFF
##733772	1.00	8.34	2.52	8.34
#FFFFFF	8.34	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#324974

Deuteranopia (green-blind)

#445170

Tritanopia (blue-blind)

#763D4F

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #733772;
/* rgb */ color: rgb(115, 55, 114);
/* oklch */ color: oklch(43.8% 0.116 328.0);

Tailwind

colors: {
  custom: {
    50: '#9d719a',
    500: '#733772',
    950: '#000000',
  },
}

SCSS

$custom: #733772;
$custom-light: #9d719a;
$custom-dark: #000000;

JSON

{
  "hex": "#733772",
  "rgb": {
    "r": 115,
    "g": 55,
    "b": 114
  },
  "hsl": {
    "h": 301,
    "s": 35.294,
    "l": 33.333
  },
  "oklch": {
    "l": 0.43809,
    "c": 0.11645,
    "h": 328
  },
  "luminance": 0.07592
}

Semantic roles & 50–950 ramp

primary

#733772

secondary

#64A265

accent

#CB5E5C

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0E080E

muted

#7E7B7E

Preview Lab

Preview with #733772

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →