#73373D#73373D
#73373D is a dark, moderate red. Relative luminance 0.067; OKLCH L 41.7% C 0.085 H 15.2°. Best body text is #FFFFFF at 8.96:1 contrast (WCAG AA passes).
Color values
| HEX | #73373D |
|---|---|
| RGB | rgb(115, 55, 61) |
| HSL | hsl(354, 35%, 33%) |
| HSV | hsv(354, 52%, 45%) |
| CMYK | cmyk(0%, 52.2%, 47%, 54.9%) |
| CIE-LAB | lab(31.15, 27.00, 8.63) |
| CIE-LCH | lch(31.15, 28.35, 17.73°) |
| OKLab | oklab(41.69% 0.0816 0.0221) |
| OKLCH | oklch(41.69% 0.085 15.2) |
| XYZ | xyz(9.2793, 6.7151, 5.2214) |
| Luminance | 0.0671 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine
#722F37
ΔE00 2.19
Purple Brown
#673A3F
ΔE00 3.69
Brownish Purple
#76424E
ΔE00 4.86
Purplish Brown
#6B4247
ΔE00 5.12
Bordeaux
#7B002C
ΔE00 9.22
Wine Red
#7B0323
ΔE00 9.35
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73373D #37736D
analogous
#73375B #73373D #734F37
triadic
#73373D #3D7337 #373D73
tetradic
#73373D #5B7337 #37736D #4F3773
square
#73373D #5B7337 #37736D #4F3773
split-complementary
#73373D #37734F #375B73
monochromatic
#200F11 #4A2327 #73373D #9C4B53 #B96C73
Accessibility & contrast
On white
8.96
#73373D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.34
#73373D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73373D
8.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73373D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73373D | 1.00 | 8.96 | 2.34 | 8.96 |
| #FFFFFF | 8.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.34 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#43423D
Deuteranopia (green-blind)
#524E3C
Tritanopia (blue-blind)
#7D3039
Achromatopsia (no color)
#494949
Design tokens & code
CSS
--color: #73373d; /* rgb */ color: rgb(115, 55, 61); /* oklch */ color: oklch(41.7% 0.085 15.2);
Tailwind
colors: {
custom: {
50: '#9e6f72',
500: '#73373d',
950: '#000000',
},
}SCSS
$custom: #73373d; $custom-light: #9e6f72; $custom-dark: #000000;
JSON
{
"hex": "#73373d",
"rgb": {
"r": 115,
"g": 55,
"b": 61
},
"hsl": {
"h": 354,
"s": 35.294,
"l": 33.333
},
"oklch": {
"l": 0.41688,
"c": 0.0845,
"h": 15.2
},
"luminance": 0.06714
}Semantic roles & 50–950 ramp
primary
#73373D
secondary
#64A29B
accent
#CBC05C
background
#FAF6F6
surface
#F3ECEC
border
#CDC7C7
text
#0F0708
muted
#7F7A7B