#73369E#73369E

#73369E is a mid, vivid violet. Relative luminance 0.088; OKLCH L 46.4% C 0.165 H 308.2°. Best body text is #FFFFFF at 7.64:1 contrast (WCAG AA passes).

Color values

HEX	#73369E
RGB	rgb(115, 54, 158)
HSL	hsl(275, 49%, 42%)
HSV	hsv(275, 66%, 62%)
CMYK	cmyk(27.2%, 65.8%, 0%, 38%)
CIE-LAB	lab(35.50, 45.54, -45.90)
CIE-LCH	lch(35.50, 64.66, 314.77°)
OKLab	oklab(46.38% 0.1022 -0.1298)
OKLCH	oklch(46.38% 0.165 308.2)
XYZ	xyz(14.5597, 8.7520, 33.2634)
Luminance	0.0875 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73369E #619E36

analogous

#3F369E #73369E #9E3695

triadic

#73369E #9E7336 #369E73

tetradic

#73369E #9E3F36 #619E36 #36959E

square

#73369E #9E3F36 #619E36 #36959E

split-complementary

#73369E #959E36 #369E3F

monochromatic

#311743 #522670 #73369E #934FC3 #AF7CD2

Accessibility & contrast

On white

7.64

#73369E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#73369E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73369E

7.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73369E	#FFFFFF	#000000	##FFFFFF
##73369E	1.00	7.64	2.75	7.64
#FFFFFF	7.64	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051A1

Deuteranopia (green-blind)

#23549C

Tritanopia (blue-blind)

#6C4C65

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #73369e;
/* rgb */ color: rgb(115, 54, 158);
/* oklch */ color: oklch(46.4% 0.165 308.2);

Tailwind

colors: {
  custom: {
    50: '#9f71bb',
    500: '#73369e',
    950: '#000000',
  },
}

SCSS

$custom: #73369e;
$custom-light: #9f71bb;
$custom-dark: #000000;

JSON

{
  "hex": "#73369e",
  "rgb": {
    "r": 115,
    "g": 54,
    "b": 158
  },
  "hsl": {
    "h": 275.192,
    "s": 49.057,
    "l": 41.569
  },
  "oklch": {
    "l": 0.46379,
    "c": 0.16517,
    "h": 308.2
  },
  "luminance": 0.08752
}

Semantic roles & 50–950 ramp

primary

#73369E

secondary

#92BB74

accent

#D94F88

background

#FAF7FB

surface

#F4EDF6

border

#CEC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #73369E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →