#73369A#73369A

#73369A is a mid, vivid violet. Relative luminance 0.086; OKLCH L 46.1% C 0.161 H 309.6°. Best body text is #FFFFFF at 7.71:1 contrast (WCAG AA passes).

Color values

HEX	#73369A
RGB	rgb(115, 54, 154)
HSL	hsl(277, 48%, 41%)
HSV	hsv(277, 65%, 60%)
CMYK	cmyk(25.3%, 64.9%, 0%, 39.6%)
CIE-LAB	lab(35.24, 44.60, -43.91)
CIE-LCH	lch(35.24, 62.59, 315.45°)
OKLab	oklab(46.1% 0.1024 -0.1239)
OKLCH	oklch(46.1% 0.161 309.6)
XYZ	xyz(14.2210, 8.6165, 31.4796)
Luminance	0.0862 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73369A #5D9A36

analogous

#41369A #73369A #9A368F

triadic

#73369A #9A7336 #369A73

tetradic

#73369A #9A4136 #5D9A36 #368F9A

square

#73369A #9A4136 #5D9A36 #368F9A

split-complementary

#73369A #8F9A36 #369A41

monochromatic

#2F163F #51266D #73369A #934DC0 #AF7AD0

Accessibility & contrast

On white

7.71

#73369A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#73369A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73369A

7.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73369A	#FFFFFF	#000000	##FFFFFF
##73369A	1.00	7.71	2.72	7.71
#FFFFFF	7.71	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00509D

Deuteranopia (green-blind)

#285498

Tritanopia (blue-blind)

#6E4A63

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #73369a;
/* rgb */ color: rgb(115, 54, 154);
/* oklch */ color: oklch(46.1% 0.161 309.6);

Tailwind

colors: {
  custom: {
    50: '#9f71b8',
    500: '#73369a',
    950: '#000000',
  },
}

SCSS

$custom: #73369a;
$custom-light: #9f71b8;
$custom-dark: #000000;

JSON

{
  "hex": "#73369a",
  "rgb": {
    "r": 115,
    "g": 54,
    "b": 154
  },
  "hsl": {
    "h": 276.6,
    "s": 48.077,
    "l": 40.784
  },
  "oklch": {
    "l": 0.46101,
    "c": 0.16078,
    "h": 309.6
  },
  "luminance": 0.08616
}

Semantic roles & 50–950 ramp

primary

#73369A

secondary

#8EB973

accent

#D85085

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #73369A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →