#733699#733699

#733699 is a mid, vivid violet. Relative luminance 0.086; OKLCH L 46.0% C 0.160 H 309.9°. Best body text is #FFFFFF at 7.73:1 contrast (WCAG AA passes).

Color values

HEX	#733699
RGB	rgb(115, 54, 153)
HSL	hsl(277, 48%, 41%)
HSV	hsv(277, 65%, 60%)
CMYK	cmyk(24.8%, 64.7%, 0%, 40%)
CIE-LAB	lab(35.17, 44.37, -43.41)
CIE-LCH	lch(35.17, 62.07, 315.62°)
OKLab	oklab(46.03% 0.1025 -0.1225)
OKLCH	oklch(46.03% 0.16 309.9)
XYZ	xyz(14.1381, 8.5834, 31.0428)
Luminance	0.0858 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733699 #5C9936

analogous

#423699 #733699 #99368D

triadic

#733699 #997336 #369973

tetradic

#733699 #994236 #5C9936 #368D99

square

#733699 #994236 #5C9936 #368D99

split-complementary

#733699 #8D9936 #369942

monochromatic

#2F163F #51266C #733699 #944CC0 #AF7AD0

Accessibility & contrast

On white

7.73

#733699 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#733699 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733699

7.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733699	#FFFFFF	#000000	##FFFFFF
##733699	1.00	7.73	2.72	7.73
#FFFFFF	7.73	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00509C

Deuteranopia (green-blind)

#295497

Tritanopia (blue-blind)

#6E4A62

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #733699;
/* rgb */ color: rgb(115, 54, 153);
/* oklch */ color: oklch(46.0% 0.160 309.9);

Tailwind

colors: {
  custom: {
    50: '#9e71b8',
    500: '#733699',
    950: '#000000',
  },
}

SCSS

$custom: #733699;
$custom-light: #9e71b8;
$custom-dark: #000000;

JSON

{
  "hex": "#733699",
  "rgb": {
    "r": 115,
    "g": 54,
    "b": 153
  },
  "hsl": {
    "h": 276.97,
    "s": 47.826,
    "l": 40.588
  },
  "oklch": {
    "l": 0.46033,
    "c": 0.15968,
    "h": 309.9
  },
  "luminance": 0.08583
}

Semantic roles & 50–950 ramp

primary

#733699

secondary

#8DB972

accent

#D75084

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733699

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →