#733698#733698

#733698 is a mid, vivid violet. Relative luminance 0.086; OKLCH L 46.0% C 0.159 H 310.3°. Best body text is #FFFFFF at 7.75:1 contrast (WCAG AA passes).

Color values

HEX	#733698
RGB	rgb(115, 54, 152)
HSL	hsl(277, 48%, 40%)
HSV	hsv(277, 64%, 60%)
CMYK	cmyk(24.3%, 64.5%, 0%, 40.4%)
CIE-LAB	lab(35.10, 44.13, -42.91)
CIE-LCH	lch(35.10, 61.55, 315.81°)
OKLab	oklab(45.96% 0.1025 -0.121)
OKLCH	oklch(45.96% 0.159 310.3)
XYZ	xyz(14.0558, 8.5505, 30.6096)
Luminance	0.0855 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733698 #5B9836

analogous

#423698 #733698 #98368C

triadic

#733698 #987336 #369873

tetradic

#733698 #984236 #5B9836 #368C98

square

#733698 #984236 #5B9836 #368C98

split-complementary

#733698 #8C9836 #369842

monochromatic

#2F163E #51266B #733698 #944CBF #AF79CF

Accessibility & contrast

On white

7.75

#733698 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#733698 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733698

7.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733698	#FFFFFF	#000000	##FFFFFF
##733698	1.00	7.75	2.71	7.75
#FFFFFF	7.75	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#02509B

Deuteranopia (green-blind)

#2A5496

Tritanopia (blue-blind)

#6E4962

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #733698;
/* rgb */ color: rgb(115, 54, 152);
/* oklch */ color: oklch(46.0% 0.159 310.3);

Tailwind

colors: {
  custom: {
    50: '#9e71b7',
    500: '#733698',
    950: '#000000',
  },
}

SCSS

$custom: #733698;
$custom-light: #9e71b7;
$custom-dark: #000000;

JSON

{
  "hex": "#733698",
  "rgb": {
    "r": 115,
    "g": 54,
    "b": 152
  },
  "hsl": {
    "h": 277.347,
    "s": 47.573,
    "l": 40.392
  },
  "oklch": {
    "l": 0.45964,
    "c": 0.15858,
    "h": 310.3
  },
  "luminance": 0.0855
}

Semantic roles & 50–950 ramp

primary

#733698

secondary

#8CB872

accent

#D75183

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733698

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →