#733697#733697

#733697 is a mid, vivid violet. Relative luminance 0.085; OKLCH L 45.9% C 0.157 H 310.6°. Best body text is #FFFFFF at 7.77:1 contrast (WCAG AA passes).

Color values

HEX	#733697
RGB	rgb(115, 54, 151)
HSL	hsl(278, 47%, 40%)
HSV	hsv(278, 64%, 59%)
CMYK	cmyk(23.8%, 64.2%, 0%, 40.8%)
CIE-LAB	lab(35.04, 43.90, -42.40)
CIE-LCH	lch(35.04, 61.04, 315.99°)
OKLab	oklab(45.9% 0.1026 -0.1195)
OKLCH	oklch(45.9% 0.157 310.6)
XYZ	xyz(13.9743, 8.5178, 30.1801)
Luminance	0.0852 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733697 #5A9736

analogous

#423697 #733697 #97368A

triadic

#733697 #977336 #369773

tetradic

#733697 #974236 #5A9736 #368A97

square

#733697 #974236 #5A9736 #368A97

split-complementary

#733697 #8A9736 #369742

monochromatic

#2E163D #51266A #733697 #944BBF #AF78CF

Accessibility & contrast

On white

7.77

#733697 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#733697 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733697

7.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733697	#FFFFFF	#000000	##FFFFFF
##733697	1.00	7.77	2.70	7.77
#FFFFFF	7.77	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#05509A

Deuteranopia (green-blind)

#2B5395

Tritanopia (blue-blind)

#6E4961

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #733697;
/* rgb */ color: rgb(115, 54, 151);
/* oklch */ color: oklch(45.9% 0.157 310.6);

Tailwind

colors: {
  custom: {
    50: '#9e71b6',
    500: '#733697',
    950: '#000000',
  },
}

SCSS

$custom: #733697;
$custom-light: #9e71b6;
$custom-dark: #000000;

JSON

{
  "hex": "#733697",
  "rgb": {
    "r": 115,
    "g": 54,
    "b": 151
  },
  "hsl": {
    "h": 277.732,
    "s": 47.317,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45897,
    "c": 0.15748,
    "h": 310.6
  },
  "luminance": 0.08518
}

Semantic roles & 50–950 ramp

primary

#733697

secondary

#8BB871

accent

#D75183

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #733697

Body copy rendered with the generated semantic roles for this colour.

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