#73368B#73368B

#73368B is a mid, vivid purple. Relative luminance 0.081; OKLCH L 45.1% C 0.144 H 315.3°. Best body text is #FFFFFF at 7.99:1 contrast (WCAG AA passes).

Color values

HEX	#73368B
RGB	rgb(115, 54, 139)
HSL	hsl(283, 44%, 38%)
HSV	hsv(283, 61%, 55%)
CMYK	cmyk(17.3%, 61.2%, 0%, 45.5%)
CIE-LAB	lab(34.29, 41.18, -36.26)
CIE-LCH	lch(34.29, 54.87, 318.63°)
OKLab	oklab(45.11% 0.1026 -0.1015)
OKLCH	oklch(45.11% 0.144 315.3)
XYZ	xyz(13.0489, 8.1477, 25.3064)
Luminance	0.0815 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73368B #4E8B36

analogous

#49368B #73368B #8B3678

triadic

#73368B #8B7336 #368B73

tetradic

#73368B #8B4936 #4E8B36 #36788B

square

#73368B #8B4936 #4E8B36 #36788B

split-complementary

#73368B #788B36 #368B49

monochromatic

#2A1433 #4F255F #73368B #9747B7 #B073C9

Accessibility & contrast

On white

7.99

#73368B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#73368B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73368B

7.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73368B	#FFFFFF	#000000	##FFFFFF
##73368B	1.00	7.99	2.63	7.99
#FFFFFF	7.99	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D4D8E

Deuteranopia (green-blind)

#355289

Tritanopia (blue-blind)

#71455B

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #73368b;
/* rgb */ color: rgb(115, 54, 139);
/* oklch */ color: oklch(45.1% 0.144 315.3);

Tailwind

colors: {
  custom: {
    50: '#9e71ad',
    500: '#73368b',
    950: '#000000',
  },
}

SCSS

$custom: #73368b;
$custom-light: #9e71ad;
$custom-dark: #000000;

JSON

{
  "hex": "#73368b",
  "rgb": {
    "r": 115,
    "g": 54,
    "b": 139
  },
  "hsl": {
    "h": 283.059,
    "s": 44.041,
    "l": 37.843
  },
  "oklch": {
    "l": 0.45111,
    "c": 0.14437,
    "h": 315.3
  },
  "luminance": 0.08147
}

Semantic roles & 50–950 ramp

primary

#73368B

secondary

#7FB16C

accent

#D45478

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F0810

muted

#7E7B7F

Preview Lab

Preview with #73368B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →