#733689#733689

#733689 is a dark, vivid purple. Relative luminance 0.081; OKLCH L 45.0% C 0.142 H 316.2°. Best body text is #FFFFFF at 8.02:1 contrast (WCAG AA passes).

Color values

HEX	#733689
RGB	rgb(115, 54, 137)
HSL	hsl(284, 43%, 37%)
HSV	hsv(284, 61%, 54%)
CMYK	cmyk(16.1%, 60.6%, 0%, 46.3%)
CIE-LAB	lab(34.17, 40.73, -35.22)
CIE-LCH	lch(34.17, 53.85, 319.15°)
OKLab	oklab(44.99% 0.1026 -0.0985)
OKLCH	oklch(44.99% 0.142 316.2)
XYZ	xyz(12.9041, 8.0898, 24.5438)
Luminance	0.0809 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733689 #4C8936

analogous

#493689 #733689 #893676

triadic

#733689 #897336 #368973

tetradic

#733689 #894936 #4C8936 #367689

square

#733689 #894936 #4C8936 #367689

split-complementary

#733689 #768936 #368949

monochromatic

#291331 #4E255D #733689 #9847B5 #B172C7

Accessibility & contrast

On white

8.02

#733689 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#733689 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733689

8.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733689	#FFFFFF	#000000	##FFFFFF
##733689	1.00	8.02	2.62	8.02
#FFFFFF	8.02	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F4D8C

Deuteranopia (green-blind)

#375287

Tritanopia (blue-blind)

#72445A

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #733689;
/* rgb */ color: rgb(115, 54, 137);
/* oklch */ color: oklch(45.0% 0.142 316.2);

Tailwind

colors: {
  custom: {
    50: '#9e70ac',
    500: '#733689',
    950: '#000000',
  },
}

SCSS

$custom: #733689;
$custom-light: #9e70ac;
$custom-dark: #000000;

JSON

{
  "hex": "#733689",
  "rgb": {
    "r": 115,
    "g": 54,
    "b": 137
  },
  "hsl": {
    "h": 284.096,
    "s": 43.455,
    "l": 37.451
  },
  "oklch": {
    "l": 0.44985,
    "c": 0.14221,
    "h": 316.2
  },
  "luminance": 0.08089
}

Semantic roles & 50–950 ramp

primary

#733689

secondary

#7DB06B

accent

#D35576

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F0810

muted

#7E7B7F

Preview Lab

Preview with #733689

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →