#73349D#73349D

#73349D is a mid, vivid violet. Relative luminance 0.085; OKLCH L 46.0% C 0.167 H 308.8°. Best body text is #FFFFFF at 7.76:1 contrast (WCAG AA passes).

Color values

HEX	#73349D
RGB	rgb(115, 52, 157)
HSL	hsl(276, 50%, 41%)
HSV	hsv(276, 67%, 62%)
CMYK	cmyk(26.8%, 66.9%, 0%, 38.4%)
CIE-LAB	lab(35.07, 46.30, -45.99)
CIE-LCH	lch(35.07, 65.26, 315.19°)
OKLab	oklab(46.05% 0.1046 -0.13)
OKLCH	oklch(46.05% 0.167 308.8)
XYZ	xyz(14.3828, 8.5354, 32.7816)
Luminance	0.0853 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73349D #5E9D34

analogous

#3E349D #73349D #9D3492

triadic

#73349D #9D7334 #349D73

tetradic

#73349D #9D3E34 #5E9D34 #34929D

square

#73349D #9D3E34 #5E9D34 #34929D

split-complementary

#73349D #929D34 #349D3E

monochromatic

#301641 #51256F #73349D #934BC3 #AF79D3

Accessibility & contrast

On white

7.76

#73349D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#73349D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73349D

7.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73349D	#FFFFFF	#000000	##FFFFFF
##73349D	1.00	7.76	2.71	7.76
#FFFFFF	7.76	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050A0

Deuteranopia (green-blind)

#22539B

Tritanopia (blue-blind)

#6D4A64

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #73349d;
/* rgb */ color: rgb(115, 52, 157);
/* oklch */ color: oklch(46.0% 0.167 308.8);

Tailwind

colors: {
  custom: {
    50: '#9f70bb',
    500: '#73349d',
    950: '#000000',
  },
}

SCSS

$custom: #73349d;
$custom-light: #9f70bb;
$custom-dark: #000000;

JSON

{
  "hex": "#73349d",
  "rgb": {
    "r": 115,
    "g": 52,
    "b": 157
  },
  "hsl": {
    "h": 276,
    "s": 50.239,
    "l": 40.98
  },
  "oklch": {
    "l": 0.46049,
    "c": 0.16689,
    "h": 308.8
  },
  "luminance": 0.08535
}

Semantic roles & 50–950 ramp

primary

#73349D

secondary

#8FBB72

accent

#DA4E86

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #73349D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →